SEED 2026: UEH Expands Global Learning Opportunities, Connecting Sustainable Entrepreneurship with Real-World Practice

18 Jul, 2026

The Opening Ceremony was attended by Assoc. Prof. Dr. Nguyen Phong Nguyen – Rector, College of Business; Assoc. Prof. Dr. Tran Mai Dong – Dean of the School of International Business – Marketing; Dr. Nguyen Tan Trung – Head of the Administration Office, College of Business; Dr. Nguyen Hoang Le – Director, Institute of Human Resources and Business Development; Dr. Nguyen Tran Phuoc – SEED Project Coordinator; and Ms. Le Anh Huyen Tram – Local Program Manager.

Representing FHNW were Prof. Dr. Wache Holger and Dr. Teresa Freiburghaus, together with lecturers and experts from Hoa Sen University, Ho Chi Minh City Cadre Academy (HCA), and De La Salle University (Philippines).

Delegates, lecturers and students participating in SEED 2026

In his opening remarks, Assoc. Prof. Dr. Nguyen Phong Nguyen, Rector of the College of Business, emphasized the role of SEED in strengthening international university networks while providing students with opportunities to develop innovative thinking, intercultural collaboration skills, and the ability to address real-world challenges through sustainable development. He noted that SEED is the result of many years of close collaboration between the UEH College of Business and FHNW, driven by a shared commitment to providing students with internationally oriented learning experiences closely connected to practice. More than a short-term academic program, SEED is a journey of exploration, collaboration, and inspiration, enabling students to engage with Vietnam's entrepreneurial ecosystem, interact with local businesses and communities, and gain first-hand insights into how sustainable entrepreneurship can generate economic value while creating positive social impact.

Assoc. Prof. Dr. Nguyen Phong Nguyen, Rector of the College of Business deliver opening remarks

A highlight of the ceremony was the UEH–FHNW Flag Journey Ceremony, held in celebration of the 50th Anniversary of UEH. Beyond symbolizing the continued partnership between UEH and FHNW in education, research, and human resource development, the ceremony also reflected the spirit of UEH's milestone theme: "50 Years – Half a Century of Creation through Knowledge, Enriched by People, and Guided by the Mission of Serving Society." Over the past five decades, UEH has continuously strengthened its position as a multidisciplinary and sustainable university committed to creating positive value for the community and society. Welcoming international lecturers and students to SEED 2026 during this significant milestone further demonstrates the importance of global collaboration in fostering an international learning environment, promoting knowledge exchange, and addressing sustainable development challenges together. On this occasion, representatives of UEH and FHNW also exchanged commemorative gifts to celebrate their enduring partnership and mark the beginning of new collaborative initiatives.

Representatives of UEH and FHNW participate in the Flag Journey Ceremony.

Representatives of UEH and FHNW exchange commemorative gifts.

During the opening program, Dr. Teresa Freiburghaus introduced an overview of SEED 2026; Dr. Nguyễn Hoàng Lê delivered a presentation on "Overview of Economic Development in Vietnam"; and Dr. Norby Roque Salonga shared insights on "Social Entrepreneurship", providing participants with valuable perspectives on economic development and sustainable entrepreneurship.

Guest speakers sharing their presentations.

A key session of the program featured the introduction of the Business Cases by Dr. Nguyen Tran Phuoc and Ms. Le Anh Huyen Tram, helping students understand the real-world challenges they will address throughout the project. The session also served as an opportunity for multinational student teams to get acquainted, build connections, and prepare for collaborative work during the following days.

The organizing committee introduces the Business Cases, followed by the Ice-breaking session for student teams.

Throughout the project, students will work in multinational teams, conduct field studies in Tay Ninh Province, and collaborate with lecturers and local businesses to develop sustainable business solutions. SEED 2026 continues to affirm UEH's role in promoting international collaboration by bridging academic knowledge with practical experience, while nurturing students' global competencies, innovative mindset, and commitment to sustainable development.

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