University of Economics Ho Chi Minh City

University of Economics Ho Chi Minh City and An Giang Provincial People's Committee Sign Cooperation Agreement for the 2025-2030 Period

21 Oct 2025

On October 18, 2025, the University of Economics Ho Chi Minh City (UEH) and the An Giang Provincial People's Committee officially signed a Cooperation Agreement for the 2025–2030 period. This marks a significant milestone in the strategic partnership between the university and the province, aiming to connect knowledge, promote innovation, and foster sustainable development for An Giang in the new era.

UEH Partners with the Vietnam E-commerce Association to Co-organize the Vietnam Online Marketing Forum 2025

19 Oct 2025

As part of the program the "Connecting the Community - Spreading Knowledge - Acting for Sustainability" initiative, on the morning of October 17, 2025, at Hall B1.302, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Vietnam E-commerce Association (VECOM) and the E-commerce Training Network, successfully organized the Vietnam Online Marketing Forum 2025 (VOMF 2025). The forum, held under the theme "Building Sustainable Brands for Effective Revenue Growth", attracted the partnership of many major enterprises in the marketing and e-commerce sectors.

Working Session and Experience Exchange between University of Economics Ho Chi Minh City and Electric Power University

16 Oct 2025

On the afternoon of October 9, 2025, the University of Economics Ho Chi Minh City (UEH) hosted a working session and experience exchange with a delegation from Electric Power University at its Campus A.

UEH Works with British Council Vietnam on Collaborative Development and Training Activities

15 Oct 2025

Aiming to promote the internationalization of higher education and enhance training quality to meet international standards, the University of Economics Ho Chi Minh City (UEH) held a working session with British Council Vietnam at its Campus A, 59C Nguyen Dinh Chieu, on October 9, 2025.

[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?

09 Oct 2025

Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.