![[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love](/images/upload/img_background/ueh-background-638998339709696518.png)
[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love
27 Nov 2025
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
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UEH and Tallinn University of Technology (TalTech) Sign MOU to Promote Comprehensive Cooperation in Applied Technology and Sustainable Development
25 Nov 2025
On November 21, 2025, the University of Economics Ho Chi Minh City (UEH) and Tallinn University of Technology (TalTech), Estonia, held an official working session and signed a Memorandum of Understanding (MOU), opening up numerous strategic cooperation opportunities in training, research, technology transfer, and sustainable development.
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UEH deploys the Web of Science, InCites, and Pivot-RP solution system to enhance research quality
25 Nov 2025
In order to promote scientific research activities, optimize research performance management and improve access to international funding opportunities, the University of Economics Ho Chi Minh City (UEH) officially launched the Research Support Solution System from Clarivate, including: Web of Science (WoS), InCites Benchmarking & Analytics, and Pivot-RP since November 2025.
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Working Session and Exchange with the U.S. Consulate General in Ho Chi Minh City
25 Nov 2025
9:30 – 11:00 AM, November 25, 2025 University of Economics Ho Chi Minh City – Campus A, 59C Nguyễn Đình Chiểu Street, Xuân Hòa Ward, Ho Chi Minh City
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A 25+ years journey of student scientific research in Finance: Connection - Gratitude - Continuing the tradition
24 Nov 2025
On the morning of November 22, 2025, the School of Finance at the UEH College of Business solemnly held a ceremony to celebrate "25+ years journey of student scientific research in Finance" and to launch the School of Finance Alumni Liaison Committee. The event marked a significant milestone in the school's journey of nurturing research capacity and connecting the UEH Finance community.
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Opening ceremony for the first cohort of the UEH CEO Program
23 Nov 2025
On the morning of November 22, 2025, the University of Economics Ho Chi Minh City (UEH) officially held the opening ceremony for the first cohort of the UEH CEO Program. The event marked the beginning of a journey to nurture a new generation of resilient, innovative, and pioneering business leaders in the digital era.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
