![[Research Contribution] From Connectivity Bottlenecks to a Multi-Experience Connected City: Repositioning Dong Nai’s Brand in the Southern Key Economic Region](/images/upload/img_background/ueh-background-639137456459098765.png)
[Research Contribution] From Connectivity Bottlenecks to a Multi-Experience Connected City: Repositioning Dong Nai’s Brand in the Southern Key Economic Region
07 May 2026
In the context of increasingly intense inter-urban competition, Dong Nai – a strategic gateway to the Southern Key Economic Region – is striving to reposition its urban brand through an integrated governance approach. Possessing the Long Thanh International Airport, an inter-regional transport infrastructure system, industrial parks, and abundant ecological resources, Dong Nai nevertheless faces a challenge: its disparate advantages have yet to be connected into a cohesive urban identity that can attract residents and transform transit passengers into diverse experiences. Research conducted by a group of authors from the University of Economics Ho Chi Minh City (UEH) applies the Integrated Implementation City Branding Framework (IICBF) to analyze and propose a multi-experience urban development strategy, transforming Dong Nai from a transit point into an economically, touristically, and culturally attractive destination in the Southern region.
Read More![[Research Contribution] Green Cryptocurrencies and Geopolitical Risk: A Safe Haven in the Digital Age](/images/upload/img_background/ueh-background-639135763525388973.png)
[Research Contribution] Green Cryptocurrencies and Geopolitical Risk: A Safe Haven in the Digital Age
05 May 2026
In the context of rising geopolitical risk, a research team from the University of Economics Ho Chi Minh City (UEH) analysed the relationship between global tensions and cryptocurrency market volatility. The study used data from 10 cryptocurrencies over the 2014–2023 period, combined with a sophisticated econometric model. The results show a negative correlation between geopolitical risk and the level of cryptocurrency volatility.
Read More![[Research Contribution] High-quality, International-standard Tourism linked to the airport city model: Long Thanh International Airport as the core](/images/upload/img_background/ueh-background-639126436907918750.png)
[Research Contribution] High-quality, International-standard Tourism linked to the airport city model: Long Thanh International Airport as the core
24 Apr 2026
In the context of increasing competition among aviation hubs, optimizing value from passenger flows has become a strategic imperative, extending beyond pure aviation operations. Modern airports are no longer mere transit points but are gradually becoming integrated economic centers where passengers are simultaneously consumers and tourists.
Read More![[Research Contribution] Dong Nai Tourism: Untapped Potential? Smart Infrastructure for Sustainable Development](/images/upload/img_background/ueh-background-639125551840475218.png)
[Research Contribution] Dong Nai Tourism: Untapped Potential? Smart Infrastructure for Sustainable Development
23 Apr 2026
After merging with Binh Phuoc, the new Dong Nai possesses one of the most diverse tourism resource systems in Southeast Vietnam. However, a quantitative study using the Urban Network Analysis (UNA) method by authors from the University of Economics Ho Chi Minh City (UEH) and their collaborators shows that tourism development is being “pulled off balance” by infrastructure disparities, with resource-rich areas in the north still remaining outside the main tourism flow. The issue is no longer about potential, but about connectivity – the ability to turn potential into sustainable economic value.
Read More![[Research Contribution] Risk Management: The Key to Enhancing Supply Chain Performance Amidst Global Uncertainty](/images/upload/img_background/ueh-background-639124455535272392.png)
[Research Contribution] Risk Management: The Key to Enhancing Supply Chain Performance Amidst Global Uncertainty
22 Apr 2026
In the context of global supply chains increasingly facing numerous uncertainties, from geopolitical conflicts to post-pandemic disruptions, risk management capability is becoming a decisive factor in business operational performance. A study by a team of authors from the University of Economics Ho Chi Minh City (UEH), using a PLS-SEM model with data from Vietnam, provides empirical evidence showing that risk management not only helps minimize disruptions but also directly enhances supply chain performance. The study also clarifies the central role of information sharing and collaboration among partners in increasing responsiveness, improving flexibility, and reducing internal disruptions. This result carries an important implication: risk management should not be viewed merely as a defensive tool, but needs to be positioned as a strategic capability that helps businesses enhance their competitive advantage in an uncertain environment.
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Scientific Seminar: State Economy & Private Economy - Two Strategic Pillars Driving Growth and a Prosperous
17 Apr 2026
On the morning of April 17, 2026, the University of Economics Ho Chi Minh City (UEH) organized the scientific seminar “State Economy and Private Economy - Two Strategic Pillars Driving Growth and a Prosperous Nation,” with the participation of leaders from Ho Chi Minh City, experts, scholars, and business representatives. The seminar served as a forum for academic and practical exchange, focusing on clarifying the roles of the two economic sectors and promoting dialogue on policy orientations for the new development phase.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
