UEH - NEU Joint National Scientific Conference Series: Policy Mechanisms to Promote Innovation and Digital Transformation for Enhancing the Competitiveness of Vietnamese Enterprises
11 Dec 2025
On December 9, 2025, at the National Economics University (NEU), a scientific seminar was held on the theme "Policy Mechanisms to Promote Innovation and Digital Transformation for Enhancing the Competitiveness of Vietnamese Enterprises." This event was part of the National Scientific Conference Series co-organized by the University of Economics Ho Chi Minh City (UEH) and the National Economics University (NEU), aimed at creating an academic forum to discuss and propose practical recommendations for improving the nation's competitiveness in the new era.
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Signing Ceremony of Cooperation Agreement between Sun Group and the University of Economics Ho Chi Minh City
11 Dec 2025
On the morning of December 9, 2025, the University of Economics Ho Chi Minh City (UEH) and Sun Group officially signed a Memorandum of Understanding (MOU), marking a significant milestone in the strategic partnership between the two parties. The agreement paves the way for extensive cooperation, resource sharing, and co-creating sustainable values while developing high-quality human resources.
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UEH Attends the First Annual Meeting of the MICRO4ASIA Project at the University of Dubrovnik, Croatia
04 Dec 2025
On November 27–28, 2025, the University of Economics Ho Chi Minh City (UEH) participated in the First Annual Meeting of the MICRO4ASIA Project, held at the University of Dubrovnik, Croatia. The meeting gathered partner institutions from Europe, Vietnam, and Laos to review progress after the first 12 months of implementation and to refine the action plan for the next phase.
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UEH Appoints New Unit Leaders and Heads of Divisions for Functional Departments and Equivalent Units
03 Dec 2025
On the morning of December 1, 2025, the University of Economics Ho Chi Minh City (UEH) held a ceremony to announce and present appointment decisions for unit leaders and heads of divisions for its functional departments and equivalent units.
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Memorandum of Agreement (MOA) Signing Ceremony between UEH and Partners: Work Academy Co., Ltd. & GOEN Business Training Institute
29 Nov 2025
On November 26, 2025, the University of Economics Ho Chi Minh City (UEH) officially signed a Memorandum of Agreement (MOA) with Work Academy Co., Ltd. (Japan) and GOEN Business Training Institute (Vietnam). This collaborative commitment marks a new milestone in training development, paving the way for expanded international exchange and internship programs in the future.
Read More![[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love](/images/upload/img_background/ueh-background-638998339709696518.png)
[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love
27 Nov 2025
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
