[LOMAR 2026] Ho Chi Minh City Leaders Visit and Encourage Competition Teams at Duc Nhuan Ward

22 Jun, 2026

On the morning of June 20, 2026, leaders of Ho Chi Minh City visited and encouraged the competition teams participating in the Hackathon round of the Local Marketing Project – LOMAR 2026 at Duc Nhuan Ward. The activity recognized the creative spirit and community responsibility of students in applying technology, communications, and marketing to propose local development solutions.

On the morning of June 20, 2026, a working delegation of Ho Chi Minh City leaders visited the "Digital Summer" youth volunteer teams currently carrying out missions in wards, communes, and special zones across the city.

At Duc Nhuan Ward, Comrade Le Quoc Phong – Member of the Party Central Committee, Standing Deputy Secretary of the City Party Committee; Comrade Lam Dinh Thang – Member of the City Party Committee, Director of the City Department of Science and Technology; Comrade Ngo Minh Hai – Member of the City Party Committee, Secretary of the City Youth Union, along with leaders of agencies and units under the City Party Committee, the City Department of Science and Technology, the City Youth Union, and the Vietnam Student Association of Ho Chi Minh City, visited and encouraged the competition teams participating in the Hackathon round of the Local Marketing Project – LOMAR 2026.

Within the framework of the exhibition of competition proposals under the theme "Elevating Ho Van Hue Happy Street," the teams presented their ideas to city leaders and residents through an infographic exhibition space and various creative presentation formats. Many teams applied modern technologies such as Virtual Reality (VR), Augmented Reality (AR), and digital interactive platforms to visualize their ideas, delivering vivid experiences that helped viewers more clearly understand the proposed local development plans.

Through the presentations and exchanges, city leaders acknowledged the creative spirit, professional competence, and community responsibility of the competition teams; they also encouraged the students to continue fostering their aspirations for contribution, bringing positive values to the community and society.

LOMAR 2026 believes that with the attention, companionship, and support of city leaders, agencies, units, and localities, students' ideas will have more opportunities to be nurtured, developed, and gradually contribute to the sustainable development of localities in the future.

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Information on Registration to Join the LOMAR 2026 Digital Project Team

Participation format: Flexible, combining online participation and direct participation at localities on specific activity and event days.

- Step 1: Learn about the LOMAR 2026 Digital Project Team.

- Step 2: Download and complete your CV at https://byvn.net/3psl.
Please name the file according to the format: "YOUR NAME – LOMAR CV" and save in PDF format.

- Step 3: Submit your CV and complete the registration form through the online form at https://forms.gle/qgRcb6LLsuCGWqTdA.

Registration deadline: Until 5:00 PM on June 25, 2026.

Note: The final selection results will be evaluated and chosen by the Top 06 teams advancing to the Direct Experimentation Round. The Organizing Committee does not decide the final list of successful candidates.

Competition Rules

Students from UEH, universities, colleges, and academies in Ho Chi Minh City interested in design, communications, marketing, public management, local development, tourism, and technology.

Competition format: Teams consist of 03 – 05 members, including 01 team leader, 01 deputy team leader, and members.

Each contestant may only participate in one team.

Members of the Organizing Committee are not permitted to participate in the competition.

LOMAR 2026 Hackathon Round Currently Underway

Time: May 24, 2026 – June 25, 2026

Detailed exam link: https://byvn.net/xKa8

LOMAR 2026 Journey: From Idea to Impact

PRELIMINARY ROUND (March 24, 2026 – May 20, 2026)

Competing teams develop a project proposal outline for their chosen topic, confirmed by the Organizing Committee.
Each exam includes 3 core components: communication strategy, digital application solutions, and brand identity. The proposal must ensure close linkage between components; high feasibility for implementation as a communication campaign within the framework of Green Summer 2026; and create a long-term, sustainable foundation for the locality to continue implementation in the future.
Proposals are limited to a maximum of 10 A4 pages (from the content section), in PDF format, submitted online through the project's official website within the specified timeframe.
The Professional Jury evaluates and selects the 05 best ideas for each topic to advance to the Hackathon round.

HACKATHON ROUND (Scheduled: May 20, 2026 – June 25, 2026)

Teams advancing to the Hackathon round participate in training, consultation, and professional guidance from lecturers, experts, and local representatives to refine the content, solutions, and feasibility of their project proposals.
Each topic includes 01 field visit and working session with the locality. The Hackathon competition day will be held intensively to develop technological, marketing, and communication solutions or sample products linked to practical needs.
Based on the teams' sample product presentations and implementation plans, the Jury selects 01 outstanding team per topic to advance to the experimentation round.

EXPERIMENTATION ROUND (Within the Framework of Green Summer 2026)

Selected teams will form a specialized digital project team, coordinating with localities to implement their selected ideas within the framework of the Green Summer 2026 Volunteer Campaign.
During the experimentation process, teams are monitored, supported, and periodically evaluated by the Organizing Committee, advisory mentors, and local representatives to ensure progress and implementation quality.

FINAL ROUND (Scheduled: September 10, 2026)

The final round is organized to comprehensively evaluate the practical implementation results of the teams at localities after the experimentation round.
Teams present summary reports, communication products, and achieved results before the Jury.

Contact Information:

Website: https://lomar.ueh.edu.vn
Fanpage: https://www.facebook.com/lomar2026
Email: lomar@ueh.edu.vn
Hotline: 0949453130 (Hong Ngoc - Head of External Relations), 0836996798 (Manh Khai - Head of Communications), 0834360082 (Phuong Nhung - Head of Event Organization).