I. VISION:
UEH aspires to become a globally recognized university, building a community dedicated to educational excellence and pioneering innovative research for a sustainable future.
By 2030, UEH will be a multidisciplinary, multi-sector, and sustainably-acting university ranked among the Top 250 leading universities in Asia, aiming for the Top 100 by 2045.
II. MISSION:
UEH commits to providing high-quality and holistic education, advancing research and innovation, strengthening community engagement, promoting global integration, and practicing sustainability through effective governance
Providing high-quality and comprehensive education
Delivering a creative and accessible learning environment that equips learners with knowledge, skills, and adaptive capabilities in an ever-changing global context.
Promoting research and innovation
Conducting pioneering research to address societal challenges, creating effective innovations, and contributing sustainable solutions.
Strengthening community engagement, arts, and social responsibility
Building a creative and diverse community comprising learners, faculty, businesses, policymakers, and social organizations to share knowledge together, promote comprehensive growth, and create positive economic, social, and environmental impacts. Inspiring arts and culture into education, research, and community connections, while affirming UEH as a pioneering university environment in sustainable action, contributing to positive changes for society.
Promoting international cooperation and global integration
Expanding partnerships with universities, research institutes, and domestic and international partners, building a multicultural learning environment, and promoting global talent mobility.
Practicing sustainability, developing a green university, and effective governance
Applying advanced governance models, optimizing resources, promoting diversity, equality, and sustainable development. Building green campuses, creative spaces for experimentation and community connection in environmental and climate change initiatives.
III. VALUES:
Understanding the needs of learners and society
Transferring scientific research results to organizations and businesses
Paying attention to building a highly qualified, dynamic team with a sense of responsibility and professional ethics
Encouraging creative use of technology in working, teaching, and learning environments
Taking pride in and promoting the university's traditions.
Quality always comes first
Quality is the top priority. UEH focuses on quality in all aspects and activities related to education and research, with continuous improvement. UEH is committed to providing the best products for society.
Dynamic and creative
Pioneering in innovation, creativity, and integration. Striving continuously to achieve international standards in education and research. Building a friendly educational and research environment to maximize the creative potential of learners, teachers, and researchers.
Academic freedom
Respecting all research results and objective opinions with scientific basis. All constructive critical opinions are always valued.
Integrity
Always being honest and straightforward in education and research, with partners, communities, and society.
Responsibility
All UEH members are always responsible to society, communities, partners, UEH, their work, products, colleagues, and themselves. Always customer-oriented (society, business community, and students). Closely following societal needs and forecasting future demands to provide the most suitable products.
Respecting differences
All differences are respected. UEH is a good educational and research environment for everyone. The UEH community works with mutual trust and respect, valuing the diversity of cultures and personalities of each individual.
Unity and cooperation
UEH is a unified whole. The "UEH Family" shares the same aspirations, strength, and solidarity in innovation, integration, and building an international-standard educational and research environment. Ready to share, empathize, support, and help. Strengthening cooperation with partners in the spirit of mutual benefit and shared interests. Considering partners as part of UEH.
IV. OBJECTIVES:
Innovative and empowering education
Building a comprehensive and inspiring learning environment that encourages active learning, promotes sustainable education, and leverages technology to enhance learner capabilities and encourage lifelong learning.
Research, innovation, and policy impact
Developing applied research to address local and global challenges, supporting evidence-based policymaking, and promoting innovation, technology transfer, and entrepreneurship for sustainable development.
International integration and recognition
Expanding global partnerships, attracting talent, and committing to achieve Top 250 Asian universities by 2030 and Top 100 by 2045.
Sustainable and inclusive community
Building a dynamic ecosystem connecting academia, business, and policymakers to promote creativity, cultural exchange, and social impact.
Green campus and effective governance
Developing a green university model, applying environmentally friendly solutions, and enhancing governance capacity to ensure accountability, efficiency, and sustainability.
V. PHILOSOPHY:
Academic pioneering, social service, promoting innovation, and sustainable orientation
UEH pursues comprehensive education, training generations of leaders with innovative thinking and capabilities, striving to create value serving society. By integrating technology, interdisciplinary collaboration, and social responsibility, UEH addresses local and global challenges, toward a prosperous and sustainable future.
IV. OFFICIAL UEH SLOGAN:
UEH wishes to convey its message on the journey of sustainable development through the slogan "Unbounded creativity. Empowered futures. Holistic values." With a three-part parallel structure and simple, easy-to-understand language, the slogan serves as a firm affirmation of the university's development values:
Unbounded creativity
Reflects the dynamic spirit and unlimited creative energy spreading throughout the UEH community, serving as the origin for efforts and achievements already attained, while also being one of the brand characteristics enabling UEH to advance steadily on the multidisciplinary development path with sustainable orientation in the future.
Empowered futures
Demonstrates the strengths and benefits of UEH learners who proactively access abundant knowledge sources, are inspired to create, and benefit from comprehensive educational values, thereby orienting themselves to become capable global citizens - people who are empowered and proactively create their own futures, contributing to the sustainable development of society.
Holistic values
Comprehensive values not only demonstrate the development orientation toward becoming a high-quality multidisciplinary university but also reflect UEH's educational philosophy toward the comprehensive development of learners and the UEH community in terms of knowledge, physical, and spiritual aspects, emphasizing the sustainable values of an experience-rich learning environment.