I. VISION:
To become a globally recognized, multidisciplinary and action-oriented university, building a dedicated community committed to excellence in education and pioneering research for innovation toward a sustainable future.
By 2030, UEH aims to be a multidisciplinary and sustainability-driven university ranked among the Top 250 universities in Asia, and aspires to reach the Top 100 worldwide by 2045.
II. MISSION:
UEH commits to providing high-quality and holistic education, advancing research and innovation, strengthening community engagement, promoting global integration, and practicing sustainability through effective governance
Through an innovative, inclusive and accessible learning environment, UEH equips learners with knowledge, skills and adaptive capacities to thrive in an ever-changing global context and to pursue lifelong learning
UEH pioneers research that addresses societal challenges, generates impactful innovation, and contributes sustainable solutions for local and global development.
UEH builds a creative and diverse community of learners, faculty members, enterprises, policymakers and social organizations to share knowledge, foster inclusive growth, and create positive economic, social and environmental impacts. Arts and culture are integrated into education, research and community engagement, affirming UEH as a pioneering university in sustainable action for societal transformation.
UEH expands collaboration with universities, research institutes and partners at home and abroad, cultivates a multicultural learning environment, and facilitates the global mobility of talents.
UEH applies advanced governance models, optimizes resources, promotes diversity, equity and sustainability, and develops a green campus with creative and experimental spaces that connect the community through initiatives addressing environmental and climate challenges.
III. VALUES:
To recognize and respond to both learners’ and society’s needs;
To transfer scientific research outcomes to organizations and businesses;
To establish a highly capable workforce with strong expertise, dynamism, responsibility and professional ethics;
To encourage the creative use of technology in working, teaching and learning;
To maintain pride in and uphold the University’s long-standing traditions
UEH Standard of Excellence
Quality is UEH’s foremost priority. UEH is committed to excellence across all educational and research activities, continuously improving and delivering the best outcomes for society.
Progressive and Resourceful
UEH pioneers innovation, creativity and global integration, striving to meet international standards in education and research. A friendly educational and research environment is cultivated to fully unleash the creative potential of learners, faculty members and researchers.
Academic Freedom
UEH respects all research outcomes and objective, evidence-based opinions. Constructive and science-based criticism is always valued.
UEH upholds honesty and integrity in education, research, partnerships, and engagement with the community and society.
All UEHers are responsible to society, the community, partners, UEH, their work, products, colleagues and themselves. UEH is customer-oriented, closely tracking societal needs and anticipating future demands to deliver the most appropriate solutions.
All differences are respected. UEH is an educational and research environment for everyone. The UEH community operates on trust and mutual respect, valuing cultural diversity and individual uniqueness.
UEH is a unified family, sharing a common vision in innovation and global integration. UEHers stand together, ready to share, empathize and support one another. Partnerships are strengthened on the basis of mutual benefit, with partners regarded as an integral part of UEH.
IV. GOALS:
To build an inclusive and inspiring learning environment that promotes active learning, advances sustainable education, and leverages technology to enhance learner capabilities and lifelong learning.
To develop applied research addressing local and global challenges, support evidence-based policymaking, and foster innovation, technology transfer and entrepreneurship for sustainable development
To expand global partnerships, attract talents, and achieve Top 250 universities in Asia by 2030 and Top 100 worldwide by 2045.
To build a dynamic ecosystem connecting academia, enterprises and policymakers to promote innovation, cultural exchange and social impact.
To develop a green university model, apply environmentally friendly solutions, and enhance governance capacity to ensure accountability, efficiency and sustainability.
V. PHILOSOPHY:
Academic Pioneering, Societal Service, Innovation and Sustainable Orientation
UEH pursues holistic education to nurture generations of leaders with innovative mindsets and capabilities, dedicated to creating value in service of society. By integrating technology, interdisciplinary collaboration and social responsibility, UEH addresses local and global challenges, contributing to a prosperous and sustainable future.
IV. OFFICIAL UEH SLOGAN:

UEH would like to convey our message on the sustainable development journey through the slogan “Unbounded creativity. Empowered futures. Holistic values.” Comprising a three-part structure with simple and easy-to-understand language, this UEH slogan is a firmly strong affirmation of UEH development values.
Unbounded creativity
Reflecting the spirit of dynamism and creativity that spreads unlimitedly within UEH community together with the source of efforts and achievements, this UEH brand personality is to be continuing our sustainable step on the path towards multidisciplinary development with a sustainable orientation in the future.
Empowered futures
The demonstration regarding the strengths and the benefits towards UEH learners actively accessing the abundant knowledge sources, being creatively inspired and enjoying comprehensive educational values does orient themselves towards becoming capable global citizens as being empowered and proactive in their own future creation, contributing to the sustainable development of the society.
Holistic values
These comprehensive values both affirm the development orientation towards becoming a high-quality Multidisciplinary University and represent UEH’s Educational Philosophy towards the comprehensive development of UEH learners and UEH community as being both intellectual, physical and mental with the concentration on sustainable values of an experiential learning environment.