![[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude](/images/upload/img_background/ueh-background-639018655243641904.png)
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude
21 Dec 2025
Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers who are interested in sustainable lifestyles and environmental issues. However, among the many products labeled "green," not all are convincing enough for Gen Z to be willing to buy and use. This decision is influenced by many factors, ranging from personal perception, emotions, and beliefs to how businesses build their image and communicate about their products. Based on this reality, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to investigate the factors influencing Gen Z's intention to purchase green cosmetics in Vietnam.
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IMAGINE! Shaping Tomorrow: Work and Well-Being – Crafting the Future of Workplace Happiness Through Global Knowledge Dialogue
15 Dec 2025
On December 12, 2025, the 2nd Joint Congress of ICOH-WOPS & APA-PFAW 2025, themed "IMAGINE! Shaping Tomorrow: Work and Well-Being," hosted by the UEH Honours College.ISB, concluded with numerous academic highlights and in-depth dialogues. The event contributed to shaping a vision for the future of work, where workplace happiness is recognized as a crucial goal of modern society.
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Reflecting on the Journey of Spreading Artistic Values at Dream Concert Vietnam 2025
15 Dec 2025
From December 8 to 12, the international classical music concert series "Dream Concert Vietnam 2025" was held with resounding success, attracting over 4,000 attendees across four venues: the University of Transport and Communications in Hanoi, the National Economics University, the HCMC Student Cultural House, and the University of Economics Ho Chi Minh City. The event not only left a deep artistic impression and brought peaceful melodies ahead of the Christmas season but also marked another successful year of collaboration between the University of Economics Ho Chi Minh City (UEH) and the New York Classical Music Society (NYCMS).
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Opening Ceremony of the International Conference "IMAGINE! Shaping Tomorrow: Work and Well-Being
11 Dec 2025
On the evening of December 10, 2025, the UEH Honours College.ISB, part of the University of Economics Ho Chi Minh City (UEH), hosted the Opening Ceremony of The 2nd Joint Congress of ICOH-WOPS & APA-PFAW 2025, themed “IMAGINE! Shaping Tomorrow: Work and Well-Being.” The event brought together over 300 international delegates from six continents, serving as a multidimensional forum to discuss solutions for the major challenges of the modern workplace.
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The 2nd Joint Congress of ICOH-WOPS & APA-PFAW, themed “IMAGINE! Shaping Tomorrow: Work and Well-Being”
10 Dec 2025
Date: 10–12 December 2025 Venue: UEH Campus B, 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City
Read More![[Research Contribution] Factors Affecting Early Retirement Intention: The Moderating Role of Financial Literacy – Evidence from Vietnam](/images/upload/img_background/ueh-background-638998335696970933.png)
[Research Contribution] Factors Affecting Early Retirement Intention: The Moderating Role of Financial Literacy – Evidence from Vietnam
27 Nov 2025
As Vietnam's population enters a rapid aging phase, the trend of early retirement is becoming increasingly prevalent, posing significant challenges to the social security system and the labor market balance. Globally, studies on early retirement behavior have highlighted the roles of health, working conditions, and individual psychology; however, the aspects of personal financial management and financial literacy have received limited attention, especially in emerging economies. Motivated by this context, a study by researchers from UEH Mekong – University of Economics Ho Chi Minh City (UEH) – focuses on analyzing the factors influencing the early retirement intention of Vietnamese workers. It also clarifies the moderating role of financial literacy in the relationship between financial, social conditions, and retirement decisions, offering crucial insights for national policymaking and human resource management strategies.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
