HAPPY REALITIES at UEH: Kicking Off ArtTech Fusion 2026 at the Intersection of Art, Technology, and Happy Realities
28 Apr 2026
On April 24, 2026, at Campus B, the ArtTech Hub (ATH) under the College of Technology and Design (CTD), University of Economics Ho Chi Minh City (UEH), hosted the event “HAPPY REALITIES: Blending Worlds, Designing Joy” - the opening activity of the ArtTech Fusion 2026 series. The program combined a thematic talk show and a multi-sensory experiential exhibition, creating a space where art, technology, and emotion intersect, while also introducing the Creative Space - UEH’s co-creation hub - to the community.
Read More![[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639113180805304185.png)
[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City
09 Apr 2026
Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-break habit. So what makes an "environmentally friendly" choice not yet strong enough to replace the "familiar and convenient" option? To explain this paradox, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City," aiming to explore the factors that truly influence the decision to switch to electric taxi services among students in the context of a modern urban environment.
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UEH Participates in the 2026 Ho Chi Minh City - Oregon State (USA) Economic Cooperation Forum
08 Apr 2026
On April 2, 2026, the University of Economics Ho Chi Minh City (UEH) participated in the 2026 Ho Chi Minh City - Oregon State (USA) Economic Cooperation Forum, further affirming the role of universities in connecting knowledge with practice and promoting multilateral cooperation for sustainable development.
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Registration open: International Workshop – Sustaining Zero-Waste Environment
30 Mar 2026
Application deadline: March 30, 2026 Available slots: 10 - 15 students Application form: https://forms.gle/V9U1xKo1o4CxvsqU8
Read More![[UEH 50] Traditional Camp UEH Youth Festival 2026: Unleashing Energy with a Series of Special Activities](/images/upload/img_background/ueh-background-639129819177422708.jpg)
[UEH 50] Traditional Camp UEH Youth Festival 2026: Unleashing Energy with a Series of Special Activities
27 Mar 2026
The Traditional Camp commemorating the 95th anniversary of the founding of the Ho Chi Minh Communist Youth Union, towards the 50th anniversary of the establishment of the University of Economics Ho Chi Minh City (UEH) – UEH Youth Festival 2026, took place successfully over two days, March 21 and 22, 2026. With nearly 20 activities deployed across 5 experiential clusters, focusing on the commemoration program and music night, the event created a vibrant connection space, strongly spreading the spirit of UEH youth.
Read More![[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ](/images/upload/img_background/ueh-background-639081264718378306.png)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ
04 Mar 2026
Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
