International Conference on Business and Finance 2025 (ICBF 2025): A Global Academic Forum Connecting Economics and Finance
02 Dec 2025
From December 1-2, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with domestic and international partners, hosted the International Conference on Business and Finance 2025 (ICBF 2025) in a hybrid format. The event brought together leading international experts, creating a platform for in-depth knowledge exchange and promoting global research integration.
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UEH collaborates with Khanh Hoa Newspaper and Radio, Television to launch academic portal “Where Knowledge Converges”: Connecting knowledge – Creating sustainable development drivers for Khanh Hoa
01 Dec 2025
The knowledge, news, and sustainable career-oriented portal “Where Knowledge Converges” – a collaborative product between the University of Economics Ho Chi Minh City in Khanh Hoa (UEH Nexus Campus Nha Trang) and Khanh Hoa Newspaper and Radio, Television (BKH) – has officially been launched with the mission of transferring knowledge to support the sustainable development strategy of Khanh Hoa Province and the South Central Coast – Central Highlands region.
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Memorandum of Agreement (MOA) Signing Ceremony between UEH and Partners: Work Academy Co., Ltd. & GOEN Business Training Institute
29 Nov 2025
On November 26, 2025, the University of Economics Ho Chi Minh City (UEH) officially signed a Memorandum of Agreement (MOA) with Work Academy Co., Ltd. (Japan) and GOEN Business Training Institute (Vietnam). This collaborative commitment marks a new milestone in training development, paving the way for expanded international exchange and internship programs in the future.
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Signing Ceremony for Cooperation Agreement between UEH College of Business and SAPP Education Joint Stock Company
28 Nov 2025
On the afternoon of November 26, 2025, the UEH College of Business (COB), in collaboration with SAPP Education Joint Stock Company (SAPP), held a solemn Memorandum of Understanding (MOU) signing ceremony. The event marked a significant step in the strategy to strengthen university-enterprise connections, opening new opportunities for academic, professional, and career development for students, learners, and lecturers in the Finance and Accounting fields.
Read More![[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City](/images/upload/img_background/ueh-background-638998351657540996.png)
[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City
27 Nov 2025
In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based on this, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Green Trends and Factors Influencing People's Intention to Purchase Electric Motorcycles in Ho Chi Minh City" to analyze the psychological and social factors affecting the intention to purchase electric motorcycles. This research serves as a scientific basis for policy planning and guiding consumer behavior toward environmental friendliness in major cities in Vietnam.
Read More![[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love](/images/upload/img_background/ueh-background-638998339709696518.png)
[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love
27 Nov 2025
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
Read More![[Research Contribution] Factors Affecting Early Retirement Intention: The Moderating Role of Financial Literacy – Evidence from Vietnam](/images/upload/img_background/ueh-background-638998335696970933.png)
[Research Contribution] Factors Affecting Early Retirement Intention: The Moderating Role of Financial Literacy – Evidence from Vietnam
27 Nov 2025
As Vietnam's population enters a rapid aging phase, the trend of early retirement is becoming increasingly prevalent, posing significant challenges to the social security system and the labor market balance. Globally, studies on early retirement behavior have highlighted the roles of health, working conditions, and individual psychology; however, the aspects of personal financial management and financial literacy have received limited attention, especially in emerging economies. Motivated by this context, a study by researchers from UEH Mekong – University of Economics Ho Chi Minh City (UEH) – focuses on analyzing the factors influencing the early retirement intention of Vietnamese workers. It also clarifies the moderating role of financial literacy in the relationship between financial, social conditions, and retirement decisions, offering crucial insights for national policymaking and human resource management strategies.
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UEH Provides Financial Support to Dak Lak, Gia Lai, Khanh Hoa, and Lam Dong, Partnering with Localities to Overcome Natural Disaster Damage
26 Nov 2025
On November 25, 2025, in response to the call from the Presidium of the Vietnam Fatherland Front Central Committee, the University of Economics Ho Chi Minh City (UEH) presented financial support to the provinces of Dak Lak, Gia Lai, Khanh Hoa, and Lam Dong, joining hands with the localities to overcome the damage caused by recent natural disasters.
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International Exchange Program between MBA Students from Xiamen University's School of Management and UEH's Executive MBA (EMBA) Students
26 Nov 2025
On November 23, 2025, at Campus A, the University of Economics Ho Chi Minh City (UEH) hosted an International Exchange Program between MBA students from the School of Management at Xiamen University (XMU) and students from UEH's Executive MBA (EMBA) program. The event, themed "Exploring Vietnam's Investment Environment and Future Development Orientations," served as a forum for academic and professional exchange, featuring economic experts discussing Vietnam's business environment and investment experiences, while also creating a networking space for students and entrepreneurs from both universities.
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