New UEH Publications Alert (Week 4 – September 2026): Data Science as Infrastructure for Addressing Challenges from ASEAN Policy to Global Governance

01 Oct, 2026

Unlocking the Power of “Data-driven”: From Quantitative Finance to Agricultural Benchmarking

UEH’s empirical research capacity is undergoing a strong shift toward the era of big data, moving beyond traditional statistical frameworks:

- Financial Markets & Macroeconomic Uncertainty: For the first time, online behavioral data (Google Trends) has been leveraged by researchers to establish an index measuring socio-economic-environmental uncertainty at both the provincial and national levels in Vietnam. In parallel, Stacked Ensemble Learning has been successfully applied to a decade-long high-frequency dataset of the VN-30 basket to address noise and enhance stock market forecasting capabilities.
- Digital Agriculture & Value Chains: Studies have directly identified bottlenecks arising from fragmentation in Vietnam’s agricultural data architecture. In particular, examining farmers in the Mekong Delta through the lens of Voluntary Sustainability Standards (VSSs) and the EVFTA has shown that factors related to sustainability standards, rice cultivation area, and participation in cooperatives are associated with the revenues of farming households.

The “Policy Nexus” Approach and a Global Governance Perspective

The University’s research has moved beyond isolated perspectives to address the interconnected nature of global challenges:

- ASEAN Green Transition: Rather than treating the issues separately, the research pioneers the integration of two objectives—“energy efficiency” and “climate resilience”—within a single decision-making framework. This approach provides additional scientific evidence for addressing energy transition challenges in ASEAN economies amid rising energy demand and increasingly evident climate risks.
- Governance of Scarce Public Goods: Drawing on cross-country data on COVID-19 vaccine distribution, the University has expanded the discussion to the governance and allocation of global health resources, while drawing lessons for governing scarce public goods in future crises.

The Ecosystem of Trust and Local Value Creation

At the intersection of behavioral science, marketing, and tourism, experts continue to decode the “hidden mechanisms” of markets:

- Sustainable Marketing: Research on brand transparency focuses on clarifying how brand transparency promotes socially conscious purchasing behavior, while examining the roles of brand social responsibility and consumers’ karmic beliefs.
- Community-Supported Agriculture: Research on organic farms operating under the Community-Supported Agriculture (CSA) model focuses on enhancing urban consumer loyalty through social networking sites (SNSs), amid growing consumer interest in health and the environment.
- Tourism & Biodiversity: Reframing the relationship between tourism and biodiversity beyond management and conservation perspectives, the research approaches this relationship as a process negotiated through everyday social practices in protected areas.
- Value Creation in Tourism: Research on fashion tailoring experiences and destination branding focuses on the process of value co-creation through tourist experiences and social media communications, thereby clarifying the factors contributing to destination brand equity.

The Scope of a New-Generation Multidisciplinary University

The convergence of diverse methodologies from Machine Learning and search data mining to cross-country datasets and complex behavioral models demonstrates UEH’s broad and deep research capacity in an increasingly interconnected academic landscape. The University continues to affirm its mission of creating international knowledge and forging meaningful connections across economics, technology, the environment, and institutions to contribute to sustainable development trends in Vietnam and the region.

List of Publications This Week

A decision-making framework integrating energy efficiency and climate resilience: evidence from ASEAN economies
Authors: Tri Dung Dang & Hoang-Kha Nguyen
Journal: Scientific Reports – WOS (SCIE Q1)
A TOGAF-Inspired Data and Technology Architecture for Smart Crop Farming in Vietnam
Authors: Manh Tuan Nguyen & Anh Hoang
Journal: Book chapter
Brand Transparency as a Driver of Socially Conscious Purchasing: The Moderating Role of Consumer Karmic Belief
Authors: Hoang Dinh Van, Anh Thuy Trinh, and Trang Thi-Thuy Duong
Journal: Australasian Marketing Journal – ABDC (A)
Predicting Intraday Market Direction in Emerging Economies: A Stacked Ensemble Learning Approach to the VN-30 Index
Authors: Thai Thinh Dang
Journal: Book chapter
Global Allocation of Vaccines and Scarce Public Goods During Global Health Crises: Evidence From COVID-19 and Lessons for Future Governance
Authors: Viet Hoang and Chau Nguyen
Journal: Sage Open – WOS (SSCI Q1)
Effect of voluntary sustainability standards in the rice sector under the EU-Vietnam Free Trade Agreement: evidence from the Mekong Delta
Authors: Raffaele D’Annolfo, Viet Hoang, Roberto Henke, Maria Rosaria Pupo D’Andrea, Marco Vassallo, Felicetta Carillo, Ilenia Manetti, Sara Romano, Federica Morandi, Chau Nguyen & Federica Demaria
Journal: Cogent Food & Agriculture – WOS (SCIE Q2)
Negotiating tourism-biodiversity relations in the Anthropocene: a practice-based study of protected areas
Authors: Nghia Le, Hong Nhung Duong & Ngoc Thang Duong
Journal: Journal of Ecotourism – Scopus Q1
Uncertainty And Performance of Firms in Vietnam
Authors: Duong Vu Hoang, Duy Pham Khanh, Nam Dau Huong
Journal: Humanities & Social Sciences Communications – WOS (SSCI Q1)
Enhancing Urban Consumers’ Loyalty to the Community-Supported Agriculture Organic Farms via SNSs
Authors: Quang-An Ha, Thi Hong Nhung Nguyen
Journal: Book chapter
Fashion tailoring experience and destination brand equity: value co-creation through social media communications
Authors: Hue Kim Thi Nguyen, Nhi Thao Ho-Mai, Quan Minh Lam, Vien Ky Nguyen, Phuong Kim Thi Tran and Vinh Trung Tran
Journal: Tourism Review – WOS (SSCI Q1)

View the Week 4 - September 2026 Publication List at:

https://news.ueh.edu.vn/2026/scientist/W4Sep.html

View the full New UEH Publications Alert 2026 at:

https://news.ueh.edu.vn/en/scientist

The New UEH Publications Alert series will continue to provide weekly updates on UEH’s latest international publications. We invite faculty members, alumni, and learners to follow the series and join us in spreading the spirit of “Research Contribution for All - Research for Community Benefit.”

Pillar: Research

Content, photos: Department of Research - Development & Global Engagement, Department of Communications and Partnerships