![[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?](/images/upload/img_background/ueh-background-638978924607115207.png)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?
04 Nov 2025
Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.
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27/10/1976 - 27/102025: UEH's 49th Anniversary, From a Legacy of Knowledge to a New Generation Continuing the Mission
29 Oct 2025
On October 27, 2025, the UEH community collectively experienced a memorable milestone—the 49th anniversary of the University of Economics Ho Chi Minh City's establishment, coupled with the leadership transition for the 2025 - 2030 term. After nearly half a century of perseverance on its journey of knowledge creation, UEH today is poised to approach its 50th milestone with new aspirations and vision!
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UEH attended the Erasmus+ DIGITAL MOVE Consortium Meeting and the Ulysseus R&I Conference in Slovakia: Advancing International Cooperation and Digital Transformation in Higher Education
26 Oct 2025
Within the framework of the Erasmus+ project “Bridging Digital Divide In Mongolia And Vietnam Through HEI’s Digital Transformation” (DIGITAL MOVE), the delegation from the University of Economics Ho Chi Minh City (UEH), led by Assoc. Prof. Dr. Bui Quang Hung - Interim Vice President of UEH-, participated in the consortium meeting and attended the Ulysseus R&I Conference organized by the Ulysseus European University Alliance at the Technical University of Košice (TUKE), Slovakia, from October 20–24, 2025.
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University of Economics Ho Chi Minh City and An Giang Provincial People's Committee Sign Cooperation Agreement for the 2025-2030 Period
21 Oct 2025
On October 18, 2025, the University of Economics Ho Chi Minh City (UEH) and the An Giang Provincial People's Committee officially signed a Cooperation Agreement for the 2025–2030 period. This marks a significant milestone in the strategic partnership between the university and the province, aiming to connect knowledge, promote innovation, and foster sustainable development for An Giang in the new era.
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4th International Design Competition Concludes: 5 Visionary Projects Redefine the Future of Khanh Hoa's Cai River Heritage Path
20 Oct 2025
The 4th International Design Competition, themed "Sustainable Economic and Cultural Development through Urban Landscape Connectivity of the Cai River Area, Khanh Hoa Province," jointly launched by the Khanh Hoa Provincial People's Committee and the University of Economics Ho Chi Minh City (UEH), has officially concluded. The five winning projects present diverse perspectives, collectively painting a vibrant picture of the Cai River urban landscape, which is envisioned to become a Cultural Heritage Path for Khanh Hoa Province in the future.
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UEH Partners with the Vietnam E-commerce Association to Co-organize the Vietnam Online Marketing Forum 2025
19 Oct 2025
As part of the program the "Connecting the Community - Spreading Knowledge - Acting for Sustainability" initiative, on the morning of October 17, 2025, at Hall B1.302, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Vietnam E-commerce Association (VECOM) and the E-commerce Training Network, successfully organized the Vietnam Online Marketing Forum 2025 (VOMF 2025). The forum, held under the theme "Building Sustainable Brands for Effective Revenue Growth", attracted the partnership of many major enterprises in the marketing and e-commerce sectors.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
