![[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City](/images/upload/img_background/ueh-background-639096847266320453.png)
[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City
21 Mar 2026
Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, organic food has emerged as a new manifesto for a sustainable lifestyle. However, behind this growing trend, a core question arises: Are concerns about a warming Earth truly the decisive catalyst driving consumers' green food purchasing behavior?
Read More![[Research Contribution] Work-Life Harmony, Stress, and Creativity: The Role of Marital Status](/images/upload/img_background/ueh-background-639076249543427636.png)
[Research Contribution] Work-Life Harmony, Stress, and Creativity: The Role of Marital Status
28 Jan 2026
In the context of globalization and digital transformation, innovation has increasingly become a core competitive advantage for organizations. To sustain this capability, businesses not only demand work efficiency but also expect employees to propose new ideas and participate in process improvements. This pressure to innovate has consequently increased, leading to work-related stress among many employees, significantly affecting their mental health, creativity, and productivity. Motivated by this reality, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted a study to clarify the relationship between work stress and employee creativity, while also examining the moderating roles of work-life harmony and marital status.
Read More![[UEH 50th Anniversary] “Ready for Homecoming” UEH Alumni Football Tournament 2026 and Official Launch of the UEH Alumni Football Club](/images/upload/img_background/ueh-background-639086413534497800.png)
[UEH 50th Anniversary] “Ready for Homecoming” UEH Alumni Football Tournament 2026 and Official Launch of the UEH Alumni Football Club
27 Jan 2026
On the afternoon of January 24, 2026, at the UEH Nguyen Van Linh Campus, UEH Alumni hosted the “Ready for Homecoming” UEH Alumni Football Tournament 2026 – a sports exchange activity designed to create a space for connection among generations of alumni, towards the 50th anniversary of the University of Economics Ho Chi Minh City (UEH).
Read More![[UEH 50th Anniversary] Official Launch of the UEH Alumni Pickleball Club and Kick-off of the “Ready for Homecoming 2026” Sports Series January 20, 2026](/images/upload/img_background/ueh-background-639086421954932449.jpg)
[UEH 50th Anniversary] Official Launch of the UEH Alumni Pickleball Club and Kick-off of the “Ready for Homecoming 2026” Sports Series January 20, 2026
20 Jan 2026
On the morning of January 18, 2026, at the 3T Pickleball Club, UEH Alumni hosted the “Ready for Homecoming 2026” friendly tournament and officially launched the Alumni Pickleball Club. This significant sporting event is part of the series of activities leading up to the 50th anniversary of the University of Economics Ho Chi Minh City (UEH).
Read More![[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude](/images/upload/img_background/ueh-background-639018655243641904.png)
[Research Contribution] Factors Affecting Gen Z's Intention To Buy Green Cosmetics Through The Intermediate Variable Of Consumers' Attitude
21 Dec 2025
Green cosmetics are gradually becoming a familiar choice in the market, especially among Gen Z – a group of young consumers who are interested in sustainable lifestyles and environmental issues. However, among the many products labeled "green," not all are convincing enough for Gen Z to be willing to buy and use. This decision is influenced by many factors, ranging from personal perception, emotions, and beliefs to how businesses build their image and communicate about their products. Based on this reality, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to investigate the factors influencing Gen Z's intention to purchase green cosmetics in Vietnam.
Read More
IMAGINE! Shaping Tomorrow: Work and Well-Being – Crafting the Future of Workplace Happiness Through Global Knowledge Dialogue
15 Dec 2025
On December 12, 2025, the 2nd Joint Congress of ICOH-WOPS & APA-PFAW 2025, themed "IMAGINE! Shaping Tomorrow: Work and Well-Being," hosted by the UEH Honours College.ISB, concluded with numerous academic highlights and in-depth dialogues. The event contributed to shaping a vision for the future of work, where workplace happiness is recognized as a crucial goal of modern society.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
