UEH welcomed senior representatives from Bosch Digital for a visit and working session, opening up strategic collaboration opportunities between the university and this global enterprise

20 Jul, 2025

On July 11, 2025, the University of Economics Ho Chi Minh City (UEH) had the honor of welcoming a delegation from Bosch Digital Global for a visit and working session at UEH Campus V. The two sides engaged in discussions to explore potential collaboration opportunities between UEH and the BOSCH Group.

Overview of the meeting

Representatives from Bosch included Mr. Gregor Schrott – Vice President of Innovation at Bosch Digital; Dr. Yuhu Xia – Vice President at Bosch Global Software Technologies Vietnam; Dr. Khuong Anh Dung – Deputy Executive Director of Strategic Programs at Bosch Global Software Technologies Vietnam; along with other senior delegates from Bosch Global Software Technologies Vietnam.

On behalf of UEH, the delegation was welcomed by Assoc. Prof. Dr. Bui Quang Hung – Vice President of UEH; Assoc. Prof. Dr. Pham Duong Phuong Thao – Deputy Head of the Department of Research – Development and Global Engagement; Ms. Phan Ngoc Anh – Deputy Head of the Department of Communications and Partnerships; Ms. Nguyen Thi Phuong Thao – Vice Director of the UEH Institute of Innovation; along with faculty members and research experts from UEH.

Speaking at the session, Assoc. Prof. Dr. Bui Quang Hung emphasized: “As part of our strategic orientation towards becoming a multidisciplinary and sustainable university, UEH places great importance on interdisciplinary integration of technology, innovation, business, and economics to achieve sustainability in every solution. In particular, we promote research programs following the 4P co-creation model (People, Private, Public, Partnership), connecting researchers, communities, businesses, and public organizations to jointly develop practical, scalable, and impactful innovative solutions that address socio-economic challenges in a sustainable way.”

Following UEH’s remarks, representatives from Bosch Digital introduced the group’s ongoing global innovation programs, with an emphasis on fostering collaborations among corporations, universities, and the startup community. Bosch highlighted major initiatives such as the Open Bosch platform – promoting cooperation between startups and business units within the Bosch ecosystem; Bosch Innovate – the Group’s official incubator platform designed for startups, universities, and enterprises aiming to co-develop advanced technologies; and Bosch Ventures – a strategic investment arm focusing on breakthrough technologies. These initiatives clearly reflect Bosch’s long-term commitment to creating practical, effective, and sustainable innovations.

Mr. Gregor also concurred that achieving market-product fit is a critical stage in the innovation process. He further underscored that internal support from incubator units, especially universities like UEH with well-structured and synchronized programs, is essential and aligns closely with the innovation strategies Bosch is pursuing.

Representatives from UEH and the Bosch Group engaged in discussions on potential strategic collaboration opportunities

The working session between UEH and the Bosch Group paved the way for exploring potential avenues of collaboration between the two institutions. The discussion highlighted the possibility of expanding cooperation through the program “Connecting Communities – Spreading Knowledge – Acting Sustainably,” which encompasses a range of initiatives such as co-developing training programs tailored to real-world business contexts; implementing internship schemes, student projects, and joint capstone initiatives; co-organizing innovation competitions, startup incubation programs, and support for research commercialization; engaging in R&D collaboration in cutting-edge technological fields such as smart manufacturing, robotics, and AI; as well as talent acquisition partnerships, job fairs, and recruitment campaigns.

Talkshow & Business Networking Event: Global & Digital Innovation Dynamics

The Talkshow and Business Networking event themed Global & Digital Innovation Dynamics was held with the participation of numerous startup founders, investors, faculty members, and technology partners within the UEH community. The keynote speaker, Mr. Gregor Schrott – Vice President of Innovation at Bosch Digital – brought a wealth of experience, having led Bosch’s innovation strategy for over 13 years. He played a pivotal role in the development of Bosch Cognitive Services (industrial AI) and has been an active contributor to Bosch’s global innovation ecosystem.

During the event, Mr. Gregor shared in-depth insights into Bosch’s global innovation strategy and the operational models adopted for scaling innovation internationally. He introduced Bosch’s broad technological capabilities, spanning digital solutions, customer experience, software engineering, IoT & Industry 4.0, data analytics, and enterprise technology platforms. Particularly noteworthy was his emphasis on the incubation domain, which is regarded as a core component of Bosch’s innovation engine - fostering frontier technologies such as AI, Web3, and the Metaverse, while nurturing startup business models.

His practical insights and lessons offered concrete takeaways for Vietnamese startups seeking to build networks, create value, and effectively participate in the global innovation landscape. Through his presentation and the introduction of the Open Bosch initiative, Bosch Digital representatives demonstrated a strong commitment to open collaboration with universities, the startup community, and enterprises, aiming to co-create practical, scalable, and sustainable solutions.

Mr. Gregor Schrott – Vice President of Innovation at Bosch Digital – shared his insights during the event

Guests attentively listened to the speaker's insightful sharing

The in-depth discussion between Mr. Gregor and startup founders, faculty members, and experts at the event was dynamic and open, centering on key topics such as sustainable development strategies, corporate–startup collaboration, and the application of digital technologies to address real-world challenges.

Representatives from Bosch Digital engaged in discussions with experts and startups from the UII entrepreneurial community

The program not only served to strengthen the connection between UEH and Bosch Digital, but also reaffirmed UEH’s commitment to developing a comprehensive and sustainable innovation ecosystem - one in which the integration of academic knowledge, technology, business, and community is actively fostered for the benefit of shared and inclusive development.