University of Economics Ho Chi Minh City

UEH Strengthens Its Board of Management, Completing the Governance Structure of a Multidisciplinary University Under New Regulations

19 May 2026

Following the appointment of Assoc. Prof. Bui Quang Hung as President of the University of Economics Ho Chi Minh City (UEH), the Ministry of Education and Training has issued Decision No. 1279/QĐ-BGDĐT and Decision No. 1277/QĐ-BGDĐT, appointing Prof. Nguyen Khac Quoc Bao and Dr. Dinh Cong Khai as Vice Presidents of UEH.

New UEH Publications Alert (Week 2 – May 2026): Expanding Interdisciplinary Frontiers and Connecting Knowledge for Sustainable Development

19 May 2026

Week 2 - May 2026, University of Economics Ho Chi Minh City continues to publish internationally, reflecting its increasingly strong interdisciplinary research capacity in addressing contemporary global challenges. The studies span a wide range of fields, including energy, ESG, corporate governance, innovation, sustainable consumption, and design technology, demonstrating the strong integration of economics, management, public policy, technology, and sustainable development within UEH’s research ecosystem.

[UEH 50 Years] Awakening the Inner Strength of “Dedication - Community”: People Building a Legacy

18 May 2026

Continuing the journey that began with awakening the foundational value of “Unity - Compassion,” the University of Economics Ho Chi Minh City (UEH) has entered the next chapter, centered on "Dedication and Community" - two values that have steadfastly shaped UEH's identity and standing throughout half a century of development.

[UEH 50 Global Partners] UEH Strengthens International Academic Cooperation through MOU Signing with PacCALL at GloCALL 2026

15 May 2026

On May 9, 2026, the Department of Foreign Languages - UEH College of Economics, Law and Government (CELG), officially signed a Memorandum of Understanding (MOU) with the Pacific Association for Computer Assisted Language Learning (PacCALL) in Taichung City, Taiwan. This is a prominent event within the framework of the "UEH 50 Years - 50 Partners in 5 Continents" program series, coinciding with the university's participation in the Global Conference on Computer-Assisted Language Learning (GloCALL 2026).

UEH Takes the Lead in Contributing to the Improvement of the Law on Environmental Protection: From Legal Frameworks to Drivers of the Carbon Market and Circular Economy

15 May 2026

As the Ministry of Agriculture and Environment is conducting broad consultations on the Draft Law Amending and Supplementing Several Articles of the Law on Environmental Protection, Vietnam's sustainable development story is once again placed at the center of policymaking. As the economy enters a phase of rapid growth, deeper integration, and a new wave of investment, pressure on the environment has increased significantly - from domestic pollution and the risk of importing outdated technologies to cross-border environmental challenges. At the same time, the requirement to fulfill international commitments such as the Paris Agreement and the Net Zero emissions target demands that Vietnam rapidly transition to a low-carbon development model, promoting a green and circular economy.

UEH announces enrollment for the second cohort of the “IFC Training Program: Operation Overview and Participation Strategy”, accompanying the development of strategic human resources for VIFC

14 May 2026

Against the backdrop of Vietnam actively advancing the implementation of the Vietnam International Financial Center (VIFC) under the "One center, two destinations" model in Ho Chi Minh City and Da Nang, and building on the success of the first cohort, the University of Economics Ho Chi Minh City (UEH) officially announces the enrollment for the second cohort of the training program "IFC Training Program: Operation Overview and Participation Strategy". This training course is designed for personnel of member units and registered member units of the Vietnam International Financial Center (VIFC).

[Research Contribution] Enhancing Customer Experience Over Time: Strategies for Promoting Customer Citizenship Behavior in the Retail Environment

14 May 2026

In the context of increasingly fierce competition in the retail industry, as products and prices gradually become homogenized, customer experience has emerged as a decisive differentiating factor. Research by a team of authors from the University of Economics Ho Chi Minh City (UEH) indicates that experience is not a series of isolated touchpoints but a cumulative process over time, with long-term effects on customer behavior. When built positively and consistently, experience not only enhances satisfaction but also strengthens the bond with the brand, thereby promoting supportive behaviors such as referrals, feedback, and active engagement with the business. Consequently, the research suggests an important direction: businesses need to shift from a transactional mindset to developing sustainable relationships with customers.

Memorandum of Understanding Signing Ceremony between the UEH Sustainable Finance Institute and the Global Reporting Initiative (GRI)

14 May 2026

On the morning of April 22, 2026, at University of Economics Ho Chi Minh City, a Memorandum of Understanding (MOU) signing ceremony took place between the UEH Sustainable Finance Institute (SFI) and the Global Reporting Initiative (GRI). The event marked an important milestone in establishing a strategic cooperation framework between the two parties, aiming to promote sustainable development practices, enhance Environmental - Social - Governance (ESG) reporting capabilities, and support the business community, especially small and medium-sized enterprises (SMEs) in Vietnam.