![[Research Contribution] The AI Era Workforce: Preparing competencies for a lifetime](/images/upload/img_background/ueh-background-639216917188151048.png)
[Research Contribution] The AI Era Workforce: Preparing competencies for a lifetime
07 Aug 2026
The rapid development of artificial intelligence (AI) is profoundly reshaping the labor market and redefining the concept of high-quality human resources. In this context, the critical question is no longer about how many people to train or how many new majors to offer, but rather what competencies learners need to thrive in a constantly evolving world. According to Prof. Nguyen Khac Quoc Bao, universities must shift from a knowledge-transmission mindset to one that cultivates lifelong learning capabilities, enabling learners to master technology rather than fear being replaced by it.
Read More![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/img_background/ueh-background-639216910048148794.png)
[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products
07 Aug 2026
Why do so many young people say they care about the environment, but when faced with the shelves, they still choose familiar products instead of "green" ones? Is the issue not in awareness, but in how brands convey sustainable messages to consumers? In the context of businesses increasingly investing in green marketing, the question is no longer "should we do sustainable marketing," but rather "how can we make consumers truly believe, genuinely feel, and ultimately change their behavior?"
Read More![[UEH 50 Years] Awakening Internal Strengths of "Creation – Internationalization": Establishing UEH's Academic Footprint on the Global Education Map](/images/upload/img_background/ueh-background-639216246245570663.png)
[UEH 50 Years] Awakening Internal Strengths of "Creation – Internationalization": Establishing UEH's Academic Footprint on the Global Education Map
06 Aug 2026
From its early days, carrying the mission of national development through knowledge, UEH has not only trained the country's workforce but has also continuously pushed the boundaries of knowledge and connectivity. Throughout this 50-year journey, "Creation – Internationalization" has gradually become a guiding value, enabling UEH to transform from a Vietnamese economics training institution into a university with an increasingly distinct presence in the regional and global academic community.
Read More![[UEH 50 – Giving] Book a Seat – Send a Thousand Legacies to the Future: Over 2 Billion VND Raised by ONE UEH](/images/upload/img_background/ueh-background-639216154166742636.png)
[UEH 50 – Giving] Book a Seat – Send a Thousand Legacies to the Future: Over 2 Billion VND Raised by ONE UEH
06 Aug 2026
In just 20 days, from a single architectural sketch, 518 out of 734 seats in Heritage Hall A.116 were filled by the UEH community with names and stories. The “Book a Seat – Send a Thousand Legacies to the Future” program has come to a close, but 518 legacies bearing the names of UEHers will remain present through time, as a testament to the ONE UEH spirit of 368 current staff, 23 former staff, and 128 alumni.
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From the Classrooms of IIT Bombay to the Vibrant Streets of Mumbai: UEH Students Expand Their Innovation Mindset
05 Aug 2026
From 6–11 July 2026, a delegation of students from the UEH College of Business participated in the IIT Bombay International Summer School 2026 at the Indian Institute of Technology Bombay (IIT Bombay)—one of South Asia's leading institutions in engineering, technology, and innovation. More than an academic exchange, the program offered students an immersive journey into one of Asia's most dynamic innovation ecosystems, where ideas are nurtured through research, collaboration, and entrepreneurial thinking.
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UEH Wellbeing - Flourishing University: Looking Back on the Happy Journey of Nurturing Body, Mind, and Spirit across 4 Diverse Experience Stations at UEH Family Fair 2026
05 Aug 2026
As part of UEH Family Fair 2026: Embracing Wellbeing Home, the Happy Journey brought the UEH family community a series of engaging experiences across four themed stations: Healthy Body, Happy Meal, Focus & Resilience, and Flourish. Each station represented a unique touchpoint in the journey of nurturing the body, mind, and spirit, enabling families to stay active, care for their well-being, strengthen mental wellness, and deepen family connections within the UEH Wellbeing - Flourishing University ecosystem.
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New UEH Publications Alert (Week 5 – July 2026): Interdisciplinary Breakthroughs from Technological Innovation to Sustainable Development
05 Aug 2026
In Week 5 of July 2026, the University of Economics Ho Chi Minh City (UEH) continued to achieve a series of outstanding international publications, reflecting its expanding interdisciplinary research capacity in addressing global challenges. The publications released during the week demonstrate the strong integration of economics, management, technology, data science, and social sciences, contributing both academic insights and practical solutions to advance digital transformation, green transition, and sustainable development.
Read More![[UEH CONFERENCE 50] UEH Hosts the 8th Asian Conference on Business and Economic Studies (ACBES 2026)](/images/upload/img_background/ueh-background-639214540851520185.png)
[UEH CONFERENCE 50] UEH Hosts the 8th Asian Conference on Business and Economic Studies (ACBES 2026)
04 Aug 2026
On the morning of August 3, 2026, the 8th Asian Conference on Business and Economic Studies (ACBES 2026) officially commenced at the University of Economics Ho Chi Minh City (UEH). Taking place over two days of academic exchange, the conference continues to serve as an annual international academic forum, bringing together scholars, experts, and policymakers to discuss key issues in economics, business, and management amid the context of global transformation.
Read More![[UEH CONFERENCE 50] ELG 2026 International Conference Recap: Policy Design and Systemic Sustainability](/images/upload/img_background/ueh-background-639214508195744001.png)
[UEH CONFERENCE 50] ELG 2026 International Conference Recap: Policy Design and Systemic Sustainability
04 Aug 2026
On July 28 and 29, 2026, the College of Economics, Law and Government (CELG), University of Economics Ho Chi Minh City (UEH) successfully hosted the 2026 International Conference on Economics, Law and Government (ELG 2026). The event welcomed hundreds of domestic and international scholars, researchers, lecturers, and policymakers to discuss and propose interdisciplinary solutions for sustainable development in the context of multiple transitions.
Read More![[Research Contribution] The AI Era Workforce: Preparing competencies for a lifetime](/images/upload/thumbnail/ueh-thumbnail-639216917188135060.png)
![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/thumbnail/ueh-thumbnail-639216910048112964.png)
![[UEH 50 Years] Awakening Internal Strengths of "Creation – Internationalization": Establishing UEH's Academic Footprint on the Global Education Map](/images/upload/thumbnail/ueh-thumbnail-639216246245531562.jpg)
![[UEH 50 – Giving] Book a Seat – Send a Thousand Legacies to the Future: Over 2 Billion VND Raised by ONE UEH](/images/upload/thumbnail/ueh-thumbnail-639216154166720452.png)
