UEH signs Memorandum of Understanding with Vietnam Public Joint Stock Commercial Bank (PVcomBank)
29 Sep 2026
On September 28, 2026, in Hanoi, the University of Economics Ho Chi Minh City (UEH) and Vietnam Public Joint Stock Commercial Bank (PVcomBank) signed an MOU, opening up numerous opportunities for collaboration in training, human resource development, digital transformation, student support, and the connection of banking products and services; aiming to leverage the strengths and resources of both parties and create further practical values for the community.
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UEH announces and presents decisions on establishing the Board of Testing and Competency Assessment, and consolidating Party branch committees under the UEH Party Committee for the 2025–2030 term
29 Sep 2026
On September 28, 2026, the University of Economics Ho Chi Minh City (UEH) held a ceremony to announce and present the Decision on establishing the Board of Testing and Competency Assessment, upgraded from the Testing Center. Simultaneously, UEH announced decisions on consolidating the Party branch committees of several subordinate branches under the UEH Party Committee for the 2025–2030 term.
Read More![[UEH 50 Years] 8 Values Awakened – UEH’s Inner Strength Carried Forward](/images/upload/img_background/ueh-background-639260374870162551.jpg)
[UEH 50 Years] 8 Values Awakened – UEH’s Inner Strength Carried Forward
26 Sep 2026
Unity – Compassion. Dedication – Community. Co-creation – Internationalization. Pioneering – Sustainability. On the journey toward UEH’s 50th anniversary, eight values have been “awakened” one by one. Each pair carries a slice of half a century, from the early days of building the nation through knowledge to the aspiration of becoming a multidisciplinary, sustainable university with global influence.
Read More![[UEH x VNexus Capital Advisors] VIỆT Là VƯỢT Inner Forum - The Third Dialogue Session](/images/upload/img_background/ueh-background-639247301290082679.png)
[UEH x VNexus Capital Advisors] VIỆT Là VƯỢT Inner Forum - The Third Dialogue Session
25 Sep 2026
Time: 25.9.2025 Location: A.301, University of Economics Ho Chi Minh City
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Launching “UEH Alumni Inspiring Stories”: A Space Where UEHer Journeys Are Told and Carried Forward
24 Sep 2026
From the first batch of 516 students in 1976, nearly 280,000 learners have graduated from the University of Economics Ho Chi Minh City (UEH) over the past 50 years. Each has chosen a different field, path, and place to grow, while carrying with them the memories, knowledge, and values nurtured at UEH. To preserve, connect, and share these lasting imprints, UEH Alumni officially launches the “UEH Alumni Inspiring Stories” feature - a space where stories from the UEH alumni community are heard, shared, and carried forward.
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ShanghaiRanking 2026: Three UEH Disciplines Featured in the Global Rankings, with Finance Placed in the 101–150 Group
24 Sep 2026
According to the 2026 Global Ranking of Academic Subjects (GRAS) published by ShanghaiRanking, the University of Economics Ho Chi Minh City (UEH) has three disciplines ranked globally. Among them, Finance is placed in the 101–150 group, while Economics and Business Administration are both placed in the 301–400 group. The results further recognize UEH’s presence in its research-strength areas on the international academic landscape.
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New UEH Publications Alert (Week 3 - September 2026): Decoding the Mechanisms Behind Behavioral Psychology, Artificial Intelligence, and Climate Finance
22 Sep 2026
In Week 3 - September 2026, the University of Economics Ho Chi Minh City (UEH) continues to record a series of new international publications, expanding its research focus from macro-level issues to the micro-level and “hidden mechanisms” that shape the behaviors of individuals, organizations, and systems. This week’s studies present an interdisciplinary research landscape in which global shocks, smart technologies, and environmental changes are examined through the lenses of finance, psychology, technology, law, and sustainable development.
Read More![[UEH 50] 2026 Public Sector Partner Connection Conference: From Knowledge Partnership to Co-Creating Value for a Sustainable Future](/images/upload/img_background/ueh-background-639256219459314443.png)
[UEH 50] 2026 Public Sector Partner Connection Conference: From Knowledge Partnership to Co-Creating Value for a Sustainable Future
21 Sep 2026
On September 20, 2026, the University of Economics Ho Chi Minh City (UEH) organized the 2026 Public Sector Partner Connection Conference under the theme “Embracing Local Impact.” As one of the key activities marking UEH’s 50th anniversary, the Conference brought together leaders from central-level agencies, provinces and cities, departments and agencies, state-owned enterprises, research institutes, and UEH’s academic community to reflect on the journey of collaboration, express appreciation to partners who have jointly created practical value, and open up new directions for cooperation.
Read More![[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city](/images/upload/img_background/ueh-background-639256034737202995.png)
[Research Contribution] Pepsico’s sustainable packaging campaign and its effects on consumers' purchase intention in Ho Chi Minh city
21 Sep 2026
Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging toward being more environmentally friendly. However, can a bottle made from recycled plastic truly change consumer choices, or do purchasing decisions still depend on taste, price, and advertising? From a survey of 251 consumers in Ho Chi Minh City, the research conducted by a group of students from the University of Economics Ho Chi Minh City (UEH) evaluates the impact of PepsiCo's sustainable packaging campaign on purchase intention, while clarifying the role of the "green" factor in relation to other marketing elements.
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