UEH Golf Tournament - Swing for Future 2026: Connecting the Community, Nurturing UEH Talent
09 Aug 2026
On August 6, 2026, at Tan Son Nhat Golf Course, the UEH Golf Tournament - Swing for Future 2026 took place with the participation of more than 150 golfers, including alumni, entrepreneurs, partners, and supporters of the University of Economics Ho Chi Minh City (UEH). Beyond providing an exciting day of competition, the tournament also contributed to strengthening connections within the UEH Alumni community and mobilizing resources for the “Nurturing UEH Talent” Scholarship Fund, supporting talented and dedicated students in their pursuit of academic excellence.
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Driving Digital Transformation: UEH Launches New Academic Year with All Access Platform Package and Study Prep from Pearson HE
09 Aug 2026
As the new academic year commences, the University of Economics Ho Chi Minh City (UEH) is accelerating its institutional digital transformation by pioneering a strategic collaboration with Pearson Higher Education (Pearson HE). This initiative involves the large-scale implementation of digital teaching and learning solutions, including advanced AI-powered tools, across nearly 2,000 classes. The partnership aims to provide instructors and students with extensive academic resources, enhance teaching methodologies, personalise learning pathways, and foster a technology-driven educational environment.
Read More![[UEH CONFERENCE 50] ACBES 2026: The 8th Asia Conference on Business and Economics Studies](/images/upload/img_background/ueh-background-639217337261221924.png)
[UEH CONFERENCE 50] ACBES 2026: The 8th Asia Conference on Business and Economics Studies
08 Aug 2026
Ngày 03-04 tháng 8 năm 2026, Hội thảo Khoa học Quốc tế về Kinh tế và Kinh doanh Châu Á lần thứ 8 (the 8th Asia Conference on Business and Economics Studies - ACBES 2026), thuộc chuỗi hội thảo thường niên do Tạp chí Nghiên cứu Kinh tế và Kinh doanh Châu Á (JABES) - Đại học Kinh tế Thành phố Hồ Chí Minh (UEH) tổ chức, đã diễn ra thành công tốt đẹp. ACBES 2026 quy tụ hơn 250 nhà nghiên cứu và học giả toàn cầu, khẳng định tính quốc tế hóa cao với 67% bài báo được chấp nhận trình bày đến từ các học giả quốc tế.
Read More![[Research Contribution] The AI Era Workforce: Preparing competencies for a lifetime](/images/upload/img_background/ueh-background-639216917188151048.png)
[Research Contribution] The AI Era Workforce: Preparing competencies for a lifetime
07 Aug 2026
The rapid development of artificial intelligence (AI) is profoundly reshaping the labor market and redefining the concept of high-quality human resources. In this context, the critical question is no longer about how many people to train or how many new majors to offer, but rather what competencies learners need to thrive in a constantly evolving world. According to Prof. Nguyen Khac Quoc Bao, universities must shift from a knowledge-transmission mindset to one that cultivates lifelong learning capabilities, enabling learners to master technology rather than fear being replaced by it.
Read More![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/img_background/ueh-background-639216910048148794.png)
[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products
07 Aug 2026
Why do so many young people say they care about the environment, but when faced with the shelves, they still choose familiar products instead of "green" ones? Is the issue not in awareness, but in how brands convey sustainable messages to consumers? In the context of businesses increasingly investing in green marketing, the question is no longer "should we do sustainable marketing," but rather "how can we make consumers truly believe, genuinely feel, and ultimately change their behavior?"
Read More![[UEH 50 Years] Awakening Internal Strengths of "Creation – Internationalization": Establishing UEH's Academic Footprint on the Global Education Map](/images/upload/img_background/ueh-background-639216246245570663.png)
[UEH 50 Years] Awakening Internal Strengths of "Creation – Internationalization": Establishing UEH's Academic Footprint on the Global Education Map
06 Aug 2026
From its early days, carrying the mission of national development through knowledge, UEH has not only trained the country's workforce but has also continuously pushed the boundaries of knowledge and connectivity. Throughout this 50-year journey, "Creation – Internationalization" has gradually become a guiding value, enabling UEH to transform from a Vietnamese economics training institution into a university with an increasingly distinct presence in the regional and global academic community.
Read More![[UEH 50 – Giving] Book a Seat – Send a Thousand Legacies to the Future: Over 2 Billion VND Raised by ONE UEH](/images/upload/img_background/ueh-background-639216154166742636.png)
[UEH 50 – Giving] Book a Seat – Send a Thousand Legacies to the Future: Over 2 Billion VND Raised by ONE UEH
06 Aug 2026
In just 20 days, from a single architectural sketch, 518 out of 734 seats in Heritage Hall A.116 were filled by the UEH community with names and stories. The “Book a Seat – Send a Thousand Legacies to the Future” program has come to a close, but 518 legacies bearing the names of UEHers will remain present through time, as a testament to the ONE UEH spirit of 368 current staff, 23 former staff, and 128 alumni.
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From the Classrooms of IIT Bombay to the Vibrant Streets of Mumbai: UEH Students Expand Their Innovation Mindset
05 Aug 2026
From 6–11 July 2026, a delegation of students from the UEH College of Business participated in the IIT Bombay International Summer School 2026 at the Indian Institute of Technology Bombay (IIT Bombay)—one of South Asia's leading institutions in engineering, technology, and innovation. More than an academic exchange, the program offered students an immersive journey into one of Asia's most dynamic innovation ecosystems, where ideas are nurtured through research, collaboration, and entrepreneurial thinking.
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UEH Wellbeing - Flourishing University: Looking Back on the Happy Journey of Nurturing Body, Mind, and Spirit across 4 Diverse Experience Stations at UEH Family Fair 2026
05 Aug 2026
As part of UEH Family Fair 2026: Embracing Wellbeing Home, the Happy Journey brought the UEH family community a series of engaging experiences across four themed stations: Healthy Body, Happy Meal, Focus & Resilience, and Flourish. Each station represented a unique touchpoint in the journey of nurturing the body, mind, and spirit, enabling families to stay active, care for their well-being, strengthen mental wellness, and deepen family connections within the UEH Wellbeing - Flourishing University ecosystem.
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![[UEH CONFERENCE 50] ACBES 2026: The 8th Asia Conference on Business and Economics Studies](/images/upload/thumbnail/ueh-thumbnail-639217337261208668.png)
![[Research Contribution] The AI Era Workforce: Preparing competencies for a lifetime](/images/upload/thumbnail/ueh-thumbnail-639216917188135060.png)
![[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products](/images/upload/thumbnail/ueh-thumbnail-639216910048112964.png)