29 May 2026
Plastic waste is an urgent challenge, yet environmental awareness does not necessarily translate into actual green consumption behavior. In order to find the motivation to bridge this gap, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "The impact of personal concerns on students’ ethical consumption behavior toward eco-friendly plastic products in Ho Chi Minh City." Thru the evaluation of environmental, social, and civic concerns, the study clarifies the factors that truly drive young people to make sustainable purchasing decisions.
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29 May 2026
Against the backdrop of robust digital payment growth in Vietnam, e-wallets have become one of the key drivers of the digital economy. However, alongside opportunities, the market still faces many challenges related to competition and user behavior, among which customer retention has become a strategic priority for service providers. Therefore, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted an analysis of the overall landscape of Vietnam’s e-wallet market and carried out a case study on the MoMo e-wallet to clarify the factors influencing users’ continuance intention.
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29 May 2026
In celebration of UEH’s 50th anniversary and the launch of the next-generation dormitory model - Green Living Hub Nguyen Van Linh, UEH organizes the UEH Dormitory Day - “Embracing Belonging”. The event offers generations of dormitory residents an opportunity to reconnect through a series of meaningful community and networking activities.
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28 May 2026
With the goal of promoting sustainable development models and sharing practical experiences in higher education, the University of Economics Ho Chi Minh City (UEH) is honored to organize the “Green Visit 2026” event on May 29, 2026, welcoming delegates from Quy Nhon University and HOGENT University of Applied Sciences and Arts for a site visit and in-depth exchange on the UEH Green Campus Living Lab model.
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28 May 2026
On the afternoon of May 22, 2026, at Room A207, Campus A (59C Nguyen Dinh Chieu, Xuan Hoa Ward), the University of Economics Ho Chi Minh City (UEH) hosted a high-level reception and working session with a delegation from Western Sydney University (WSU), Australia. The meeting contributed to strengthening and deepening the strategic partnership between the two institutions.
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28 May 2026
As part of the series of activities towards the 50th anniversary of the University of Economics Ho Chi Minh City (October 27, 1976 - October 27, 2026), on May 24, 2026, the "UEH Sports 50" Sports Festival took place at UEH Nguyen Van Linh Campus. The program is not only a playground for physical training but also a bridge for connection, strongly spreading the beautiful cultural identity of the UEH family.
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28 May 2026
On May 27, 2026, University of Economics Ho Chi Minh City, in collaboration with Saigon Asset Management and Plug and Play Tech Center, organized the dialogue forum “From Vietnam to Silicon Valley: How Startups Enter Global Innovation Ecosystems.” The event gathered nearly 1,000 representatives from Vietnam’s innovation ecosystem, including universities, startups, enterprises, investment funds, startup support organizations, innovation experts, and policymakers from both Vietnam and abroad.
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28 May 2026
On May 25, 2026, the Memorandum of Understanding (MOU) Signing Ceremony between the University of Economics Ho Chi Minh City (UEH) and Vietnam GS Industry Co., Ltd. (VGSI) took place at UEH Campus A. The event marked a strategic direction for collaboration between the university and the enterprise in research, training, innovation, and the application of smart urban solutions, contributing to the promotion of sustainable urban development in Vietnam.
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27 May 2026
On the afternoon of May 20, 2026, the Master Class "SDG 11, creative and social enterprise: A case study from Leicester" was organized by UEH CoLab (formerly the Sustainable UEH Project Office) in collaboration with De Montfort University (UK) at room B1.204, UEH, in a hybrid format combining in-person and online participation. The program attracted the participation of over 30 students, offering new perspectives on sustainable urban development through creativity, arts, and social initiatives. This activity is part of the UNAI Hub Chair SDG 11 program and also serves as an opportunity for academic connection between De Montfort University – Chair of the SDG 11 Hub – and the University of Economics Ho Chi Minh City (UEH).
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