![[Research Contribution] Criminal Procedure for Prosecuting Commercial Legal Entities: New Regulations, Challenges, and Enforcement Solutions](/images/upload/img_background/ueh-background-639078027620177314.png)
[Research Contribution] Criminal Procedure for Prosecuting Commercial Legal Entities: New Regulations, Challenges, and Enforcement Solutions
31 Dec 2025
In Vietnam, the rising incidence of criminal law violations by commercial legal entities has created a pressing need to improve the legal framework for prosecution. The 2015 Code of Criminal Procedure, as amended and supplemented in 2021, has established a new legal foundation for holding criminal enterprises accountable. A study by an author from the University of Economics Ho Chi Minh City (UEH) analyzes the legal basis, practical application, and proposes solutions to enhance enforcement efficiency, contributing to the development of a transparent and law-abiding business environment.
Read More![[Research Contribution] Impulse Buying Behavior in Live-Streaming Commerce: The Roles of Interface Design, Interaction Quality, and Customer Engagement](/images/upload/img_background/ueh-background-639076264834397561.png)
[Research Contribution] Impulse Buying Behavior in Live-Streaming Commerce: The Roles of Interface Design, Interaction Quality, and Customer Engagement
31 Dec 2025
As live-streaming commerce continues to boom in Vietnam, impulse buying behavior has become increasingly common, driven by high levels of interaction and real-time shopping experiences. However, the roles of interface design and interaction quality in fostering customer engagement and stimulating this behavior remain underexplored, especially in price-sensitive markets like the Mekong Delta. Motivated by this context, a research team from UEH Mekong, University of Economics Ho Chi Minh City (UEH), conducted a study to assess the impact of interface design and interaction quality on impulse buying in a live-streaming environment. The study examines the mediating role of customer engagement and the moderating effect of promotion addiction, based on the Stimulus-Organism-Response (S-O-R) framework.
Read More![[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues](/images/upload/img_background/ueh-background-639024459455215194.png)
[Research Contribution] A Strategy for Engaging Stakeholders to Implement Living Labs for Addressing Urban Issues
27 Dec 2025
While many cities worldwide have successfully implemented the Living Lab model as a tool to address urban issues and promote sustainable development, Ho Chi Minh City is facing an urgent need to establish and operate Living Labs in its journey to become a smart and sustainable city. International experience shows that the key factor determining the effectiveness of a Living Lab is the level of engagement and cooperation among its stakeholders. Based on a qualitative approach, this paper by researchers from the University of Economics Ho Chi Minh City (UEH) synthesizes the theoretical framework for stakeholder engagement and analyzes leading Living Lab models in Europe and Asia that share similarities with the context of Ho Chi Minh City. From this analysis, the authors propose implications for solutions, methods, and action plans to effectively connect stakeholders, contributing to solving urban problems and fostering the development of a smart and sustainable city.
Read More![[Research Contribution] Why Are Talented Employees Leaving 5-Star Hotels in Vietnam? The Answer May Surprise You](/images/upload/img_background/ueh-background-639078020304165053.png)
[Research Contribution] Why Are Talented Employees Leaving 5-Star Hotels in Vietnam? The Answer May Surprise You
27 Dec 2025
Talent retention is not just a "hot topic" in human resources; it is a silent challenge, especially in high-paced service industries like hospitality and tourism. In Vietnam, with its booming tourism sector and the proliferation of 5-star hotels in Ho Chi Minh City, Hanoi, and Da Nang, the demand for high-quality personnel has never been stronger. Yet, many managers admit: recruiting is easy, but retaining is hard. The pressure of long shifts, emotionally demanding work, and tight deadlines can lead even the best employees to burnout. Traditionally, solutions have revolved around increasing salaries, providing training, or offering promotions. However, a study by a team of scholars from Vietnam, Taiwan, and the Czech Republic offers a different perspective: the key lies not in what companies "give" employees, but in the very environment where they work.
Read More![[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City](/images/upload/img_background/ueh-background-639024247663490889.png)
[Research Contribution] Foreign preference and students’ intention to buy chinese fashion in Ho Chi Minh City
27 Dec 2025
In the context of increasingly deep economic integration, Vietnam's garment industry is facing significant competitive pressure from Chinese fashion products. With its price advantage, diverse designs, and suitability for young people's tastes, Chinese clothing quickly gained the interest of students – a customer group with high fashion needs but limited financial resources. Additionally, the mentality of valuing foreign goods still exists among a segment of consumers, making imported products more appealing and posing significant challenges for domestic garment businesses. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) implemented a study to analyze the impact of consumer ethnocentrism on students' intention to purchase Chinese clothing products in Ho Chi Minh City.
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UEH University Council for the 2025-2030 Term Holds its Fourth Session: Finalizing Foundational Agendas for the New Development Phase
26 Dec 2025
On the afternoon of December 25, 2025, at Room A205, the University Council of the University of Economics Ho Chi Minh City (UEH) for the 2025-2030 term held its Fourth Session as part of its approved work program. The session marked the completion of the University Council's key agendas for 2025-2030 term.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
