![[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values](/images/upload/img_background/ueh-background-639134107023623326.png)
[Research Contribution] Study about gen z's purchase intention of using eco-friendly packaging in Ho Chi Minh City through the theory of planned behaviour (TPB) and altruistic - Egoistic values
03 May 2026
In the context of increasing environmental pollution, product packaging is becoming one of the "silent culprits" contributing to the enormous amount of waste generated each day. Although consumers, especially Gen Z, are increasingly concerned about the environment, choosing products with eco-friendly packaging has not yet truly become a common behavior. So what is driving, or hindering, this decision?
Read More![[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange](/images/upload/img_background/ueh-background-639129684014274698.png)
[Research Contribution] Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange
29 Apr 2026
When sustainable development gradually becomes the "new game" in the marketplace, disclosing information is not only an obligation but also a commitment to corporate reputation. However, does that transparency stem from strategic vision or is it merely a consequence of invisible pressures? In search of an answer to this question, a group of students from the University of Economics Ho Chi Minh City (UEH) has launched a project titled "Factors influencing the level of sustainability disclosure of listed companies on the Ho Chi Minh City stock exchange" The research serves as a realistic lens, illuminating the barriers and underlying motivations that are shaping ESG disclosure behavior in Vietnam today.
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New UEH Publications Alert (Week 4 - April 2026): Interdisciplinary Thinking Addressing Challenges from Digital Transformation to Green Growth
28 Apr 2026
In Week 4 - April 2026, the University of Economics Ho Chi Minh City (UEH) continued to record an impressive series of international publications, spanning a wide research spectrum from public governance, finance, digital technologies, and artificial intelligence (AI) to green logistics and sustainable development. This body of work demonstrates UEH’s strong research capability, not only in depth but also in flexibility, effectively addressing emerging global challenges through an interdisciplinary approach.
Read More![[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City](/images/upload/img_background/ueh-background-639126160551822129.png)
[Research Contribution] Factors affecting the green consumption decisions of students in Ho Chi Minh City
27 Apr 2026
The awareness of environmental pollution among young people is very high, but why hasn't the behavior of purchasing eco-friendly products truly taken off? The gap between "understanding" and "doing" poses a challenging question: What is the real motivation that transforms concern into practical consumer decisions? Concerned about this issue, the UEH student group conducted research on "Factors affecting the green consumption decisions of students in Ho Chi Minh City." By outlining the complex psychological and social landscape of consumers, the study offers a sharp perspective on how sustainable consumption habits are formed and rooted.
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New UEH Publications Alert (Week 2 – April 2026): Interdisciplinary Imprints from Smart Agriculture and Industry 6.0 to Natural Sciences
15 Apr 2026
In Week 2 of April 2026, the University of Economics Ho Chi Minh City (UEH) continued to record a series of new international publications, demonstrating its diverse research capacity and increasingly sharp interdisciplinary orientation. These works reflect a strong intersection between economics, management, technology, engineering, and natural sciences, contributing to addressing contemporary challenges from a comprehensive perspective.
Read More![[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City](/images/upload/img_background/ueh-background-639114098600738572.png)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City
10 Apr 2026
In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground" of businesses but gradually become interactive experiences for users. Can "gamification" make green consumption more appealing to the younger generation?
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
