![[Research Contribution] Influencer marketing impacts on purchase intention of gen Z in Ho Chi Minh city when consuming sustainable products](/images/upload/img_background/ueh-background-638959479042189142.png)
[Research Contribution] Influencer marketing impacts on purchase intention of gen Z in Ho Chi Minh city when consuming sustainable products
13 Oct 2025
Along with the rapid development of social media, the influence and reach of influencers have increased significantly, making influencer marketing (IM) one of the most important strategies in advertising and brand communication. Let's follow the research by a group of students from the University of Economics Ho Chi Minh City (UEH) to explore the relationship between influencer marketing activities and the sustainable purchasing intentions of Gen Z in Ho Chi Minh City.
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2025 National Conference of the College of Economics, Law and Government
04 Oct 2025
On October 3, 2025, the UEH College of Economics, Law and Government organized the 2025 National Conference with multiple themes centered on public financial policy, economics, public management, and sustainable finance. The conference aimed to propose a comprehensive framework of solutions and a public financial policy governance model linked to economic growth, ensuring consistency between institutional capacity and concrete business actions, contributing to the implementation of national strategies for sustainable development.
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Seminar: "A Peace Dialogue: Green Accounting and Finance Solutions for Businesses in a Competitive World"
03 Sep 2025
In the context of increasing globalization and competitive pressure, green accounting and finance are becoming top concerns for the business community, regulatory bodies, and international organizations. On August 28, 2025, at Hall B1.302 of the University of Economics Ho Chi Minh City, the Vietnam Association of Accountants and Auditors (VAA) hosted a seminar on the theme: "A Peace Dialogue: Green Accounting and Finance Solutions for Businesses in a Competitive World."
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UEH Successfully Secures $10,000 Grant from the 2025 Plastic Innovation Program
03 Jul 2025
On June 25, 2025, in Hanoi, the University of Economics Ho Chi Minh City (UEH) achieved a remarkable milestone by securing a $10,000 grant from the Plastic Innovation Program (PIP) with its pioneering solution, the No Single-use Plastic Campus System. This success came after surpassing 116 nationwide proposals and undergoing a rigorous two-month incubation phase guided by a panel of experts in the plastics sector.
Read More![[Research Contribution] The process of forming waste sorting behavior: how convenience of recycling affects residents’ behavior in Ho Chi Minh city?](/images/upload/img_background/ueh-background-638834941810497546.png)
[Research Contribution] The process of forming waste sorting behavior: how convenience of recycling affects residents’ behavior in Ho Chi Minh city?
22 May 2025
Have you ever hastily tossed your half-finished bubble tea cup into the nearest trash bin without sorting it because you were in a rush? Thinking back, you might now wonder why you didn’t take just a few seconds to practice waste sorting. However, sometimes, the feeling of “inconvenience” becomes the biggest barrier. To explore this question, a student research group from the University of Economics Ho Chi Minh City (UEH) conducted a study on the influence of Convenience of recycling on the practice of Waste sorting behavior.
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The Economy and Environment Partnership for Southeast Asia accompanying University of Economics Ho Chi Minh City on the journey of sowing green seeds
13 Jan 2025
In a world increasingly concerned related to climate change and sustainable development, The Economy and Environment Partnership for Southeast Asia (EEPSEA) under the University of Economics Ho Chi Minh City (UEH) has made an important contribution to the journey of building a greener future. Established in 2016, EEPSEA is like a small seed, gradually growing and reaching out, carrying the mission of connecting research with practice to contribute to solving environmental challenges in Vietnam and Southeast Asia.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
