![[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships](/images/upload/img_background/ueh-background-638949058777897645.png)
[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships
25 Sep 2025
In a global context facing environmental crises and an urgent need for sustainable development, universities, as centers of education and knowledge dissemination, cannot remain outside the "greening" trend. Building a university brand image that is environmentally friendly is not only a social responsibility, but has also become an important strategy to attract students and enhance competitiveness in the field of higher education. In that context, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the study "When University Brands Go 'Green': The Role of Authenticity and Stereotypes in Building Relationships with Students" to analyze how factors such as authenticity and green brand stereotypes influence students' trust, brand love, and brand identification when choosing a university.
Read More![[Research Contribution] The first step towards significant change - Researching the factors influencing Vietnamese consumers' behavior and perception regarding the use of cloth bags instead of plastic bags](/images/upload/img_background/ueh-background-638862382770374712.png)
[Research Contribution] The first step towards significant change - Researching the factors influencing Vietnamese consumers' behavior and perception regarding the use of cloth bags instead of plastic bags
23 Jun 2025
In the face of the increasingly serious challenge of plastic waste pollution, many countries are striving to promote green consumption trends, among which replacing plastic bags with cloth bags has become a practical and meaningful choice. In line with that spirit, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study to further explore the awareness and green consumption behavior in Vietnam, focusing on fabric bags. The research not only analyzes the relationship between demographic factors and consumer behavior but also forecasts the trend towards sustainable choices in the future. The expected results will contribute additional practical data to the process of developing sustainable consumption policies and jointly protecting the environment.
Read More![[Research Contribution] Application of Artificial Intelligence (AI) Towards a Green Lifestyle: Evidence from the Implementation of a Mobile Application for Waste Separation at Source in Ho Chi Minh City](/images/upload/img_background/ueh-background-638847755490870383.png)
[Research Contribution] Application of Artificial Intelligence (AI) Towards a Green Lifestyle: Evidence from the Implementation of a Mobile Application for Waste Separation at Source in Ho Chi Minh City
06 Jun 2025
Amid the hustle and bustle of the city, where thousands of tons of waste are generated daily, smart trash bins quietly perform their duties—not just storing waste, but also “understanding” it. A single photo, a few seconds of processing, and the user instantly knows where to properly dispose of a milk carton. What once seemed like science fiction is gradually becoming reality thanks to the advent of Artificial Intelligence (AI). And Ho Chi Minh City, with its vibrant pace of life and urgent waste management challenges, is serving as a testing ground for this journey toward a greener future.
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30th Anniversary Celebration Program of the Vietnam National Union of Students – University of Economics Ho Chi Minh City: “Steadfast Progress – Reaching Further”
20 May 2025
To commemorate a significant milestone in the development of the UEH Student Union, the 30th Anniversary Celebration of the Vietnam National Union of Students – University of Economics Ho Chi Minh City (May 18, 1995 – May 18, 2025) was successfully held on May 18, 2025 at Hall B1.302, UEH – 279 Nguyen Tri Phuong. This occasion provided an opportunity for the UEH Student Union to express gratitude to the University’s esteemed leaders and generations of UEH Union and Association officials, while also marking the beginning of a new journey to further uphold the proud and noble traditions of the Union.
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The new-generation virtual office model UEH Green Office was honored as the “Best Premier In-house Team” at the VNPR Awards 2025
16 May 2025
Pioneering, innovative, and persistent - the UEH Green Office (UEH GO) model, an empowering workspace for the young generation to take sustainable actions, by the University of Economics Ho Chi Minh City (UEH), has been honored with the prestigious “Best Premier In-house Team” award at the VNPR Awards 2025. This title is a well-deserved recognition for the continuous efforts in operating the UEH Green Campus project following this “green” and “youthful” office model over the years.
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UEH Representative Appointed to United Nations High-Level Expert Group on “Beyond GDP”
09 May 2025
On May 7, 2025, the United Nations officially announced the establishment of the independent High-Level Expert Group on “Beyond GDP,” aiming to develop new indicators that more comprehensively reflect sustainable development, going beyond traditional Gross Domestic Product (GDP) measures. This initiative stems from the commitment of member states to the “Pact for the Future” and the Sustainable Development Goals (SDGs). Among the 14 appointed experts is Associate Professor Dr. Pham Khanh Nam, representing the University of Economics Ho Chi Minh City (UEH).
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
