![[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City](/images/upload/img_background/ueh-background-638926543675707764.png)
[Research Contribution] Organic Cosmetics and Environmental Consciousness in Vietnam: A study in Ho Chi Minh City
07 Sep 2025
In a global context facing pressing environmental challenges, every consumer choice we make carries significant meaning, helping to shape the future of our planet. The beauty industry, an indispensable part of modern life, is also entering a new era. The concept of "sustainable beauty" is no longer a fleeting trend but a lifestyle philosophy embraced by many young people, especially students in major cities like Ho Chi Minh City. Through the research "Organic Cosmetics and Environmental Consciousness in Vietnam," a student research team from the University of Economics Ho Chi Minh City (UEH) has explored the motivations driving the younger generation towards organic cosmetics.
Read More![[Research Contribution] The Impact of “Greenwashing” on Green Consumption Intentions Among the Young Generation](/images/upload/img_background/ueh-background-638919691475704971.png)
[Research Contribution] The Impact of “Greenwashing” on Green Consumption Intentions Among the Young Generation
28 Aug 2025
Amid the influence of social media and the green consumption wave, consumers today have greater access to and scrutiny over brand information, particularly regarding corporate social and environmental responsibility. This compels businesses not only to communicate sustainability effectively but also to act genuinely in favor of sustainable development. However, in practice, many companies use “green” messaging in a superficial or misleading manner – commonly referred to as “greenwashing” – causing consumers to question and lose trust in brands. In response to this context, a study by a researcher from the University of Economics Ho Chi Minh City (UEH) analyzed how young consumers perceive and react to greenwashing behavior, thereby clarifying its impact on sustainable consumption intentions.
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"Family Connect: A 4.0 Library Adventure – A journey of connection, creativity, and inspired learning."
24 Jul 2025
On July 19, 2025, the UEH Library warmly welcomed numerous members of the UEH Family, parents, and children from Binh Hung Commune to participate in the program “Family Connect: A 4.0 Library Adventure.” Aiming to ignite a passion for reading, foster community connection, and introduce cutting-edge learning technologies, the event offered a vibrant journey into the library of the future, where UEH’s core values were meaningfully disseminated through practical and highly creative experiences.
Read More![[Research Contribution] Investigation into the Current Status and Operational Needs of the UEH Mekong Student Volleyball Club](/images/upload/img_background/ueh-background-638882534754486793.png)
[Research Contribution] Investigation into the Current Status and Operational Needs of the UEH Mekong Student Volleyball Club
16 Jul 2025
Sports activities in the university environment not only contribute to improving physical fitness but also play an essential role in developing soft skills, strengthening the connection between students and building a positive learning environment. In particular, the Student Volleyball Club at the University of Economics Ho Chi Minh City Campus in Vinh Long Province (UEH Mekong) is one of the models formed to create conditions for students to practice physical strength and personal skills through sports. In this research, the author group from UEH Mekong, University of Economics Ho Chi Minh City (UEH), analyzed the current status, needs, and made recommendations to contribute to improving the quality and effectiveness of the club’s operations.
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UEH Student Volunteering Campaign 2025: Simultaneous Launch of Community Projects in Response to the Peak Day of Action “Volunteering Together for New Rural Development”.
16 Jul 2025
Under the leadership of the UEH Youth Union – UEH Student Association, the 2025 UEH Student Volunteering Campaign – Phase 1: Green Summer continues to affirm the pioneering spirit and dedication of UEH youth. In response to the Peak Day of Action “Volunteering Together for New Rural Development,” the Vinh Long campaign front simultaneously launched 13 key community projects, delivering significant value to the local area with a total budget of 827 million VND.
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UEH Mekong: From Brand Positioning to Modern Infrastructure for Sustainable Education
05 Jul 2025
In the fertile and promising land of the Mekong Delta – where streams of knowledge and local culture converge – the Vinh Long Campus of the University of Economics Ho Chi Minh City (UEH Mekong) continues its journey “For a Sustainable Mekong.”
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
