UEH Partners with the Vietnam E-commerce Association to Co-organize the Vietnam Online Marketing Forum 2025

19 Oct, 2025

As part of the program the "Connecting the Community - Spreading Knowledge - Acting for Sustainability" initiative, on the morning of October 17, 2025, at Hall B1.302, the University of Economics Ho Chi Minh City (UEH), in collaboration with the Vietnam E-commerce Association (VECOM) and the E-commerce Training Network, successfully organized the Vietnam Online Marketing Forum 2025 (VOMF 2025). The forum, held under the theme "Building Sustainable Brands for Effective Revenue Growth", attracted the partnership of many major enterprises in the marketing and e-commerce sectors.

Overview of the event at Hall B1.302

Overview of the event at Hall B1.204

VOMF 2025 is a nationwide online marketing forum designed to empower businesses to achieve breakthroughs through sustainable branding strategies and the effective application of artificial intelligence (AI). This year's program attracted over 350 guests, businesses, experts, and interested community members to discuss marketing trends, AI applications, and sustainable development strategies in the digital age.

Attending the event from UEH were: Dr. Thai Kim Phung - Vice Rector of the UEH College of Technology and Design, MA. Phan Ngoc Anh - Deputy Head of the Department of Communications and Partnerships. From VECOM, attendees included: Mr. Nguyen Ngoc Dung - Chairman of VECOM, Mr. Nguyen Tan Phong - Head of the Southern Representative Office and Mr. Nguyen Minh Duc - Deputy Secretary-General.

In his welcoming remarks, Dr. Thai Kim Phung shared: "The Vietnam Online Marketing Forum 2025 is not just a professional forum, but also a bridge connecting UEH, the business community, and experts—a place for sharing knowledge, practical experience, and the aspiration for innovation in the digital era. With the philosophy that 'Knowledge must be linked to practice, and thinking must be accompanied by action,' I believe this program will bring pioneering perspectives, practical solutions, and open up numerous opportunities for collaboration among the university, businesses, and the community.”

Dr. Thai Kim Phung delivering his remarks

The program was successfully conducted with two main discussion sessions: "Businesses Restructuring for Sustainable Development" and "Technological Trends Enabling Global Expansion for Vietnamese Businesses," comprising eight in-depth presentations and two panel discussions.

Presentations from Session 1: "Businesses Restructuring for Sustainable Development"

Panel discussion with experts in Session 1

Presentations from Session 2: "Technological Trends Enabling Global Expansion for Vietnamese Businesses"

Panel discussion with experts in Session 2

As a co-organizing partner for the HCMC event, UEH has worked alongside VECOM to provide an opportunity for students, faculty, experts, and the business community to access new trends, enhance their competitiveness, and achieve sustainable development in the digital era.

In the coming period, UEH will continue to leverage its role as a pioneer, partnering with professional associations, businesses, and partner organizations to connect and create meaningful values for the community. Through practical programs, forums, and collaborative activities, UEH aims to build a business ecosystem for sustainable development.

+ Learn more about UEH's "Connecting the Community - Spreading Knowledge - Acting for Sustainability" + initiative here .

+ Explore training programs for businesses here .

The lobby area was vibrant with activities, including an exhibition showcasing UEH's "Connecting the Community - Spreading Knowledge - Acting for Sustainability" initiative and consultation booths from participating businesses.