UEH College of Business and Royal Tourism and Restaurant Services Joint Stock Company Sign a Memorandum of Understanding

18 Aug, 2026

Attending the ceremony, representatives from the UEH College of Business included Assoc. Prof. Nguyen Phong Nguyen - Rector of the UEH School of Business; Dr. Nguyen Tan Trung - Head of COB Office; Dr. Nguyen Duc Tri - Dean of the School of Tourism; Mr. Nguyen The Hung - Head of the Department of Career Competency Development, School of International Business and Marketing; Dr. Le Thi Hong Minh - Director of the Undergraduate Marketing Technology Program, School of International Business and Marketing; and Dr. Truong Hong Ngoc – Lecturer, School of International Business and Marketing.

Representing La Vela Saigon Hotel, the ceremony was attended by Mr. Mai Hai Son - Deputy Director of La Vela Saigon Hotel, Royal Service Restaurant Hotel Travel Joint Stock Company; Mr. Nguyen Van Tu - Director of World Travel Company (Partner of La Vela Saigon Hotel); and Ms. Le Cao Duong - Secretary to the Director of La Vela Saigon Hotel.

Delivering his remarks at the ceremony, Assoc. Prof. Dr. Nguyen Phong Nguyen - Rector of the UEH School of Business, emphasized that the College places strong emphasis on collaboration between academia and industry to provide learners with a dynamic learning environment and solid opportunities for career development. To realize this goal, the partnership with Royal Service Restaurant Hotel Travel Joint Stock Company will serve as an important resource, creating opportunities for learners to experience a professional working environment, gain exposure to real-world industry requirements, and progressively develop their professional competencies.

Assoc. Prof. Nguyen Phong Nguyen - Rector of UEH College of Business, delivers remarks at the signing ceremony

On behalf of Royal Service Restaurant Hotel Travel Joint Stock Company, Mr. Mai Hai Son, Deputy Director of La Vela Saigon Hotel, Royal Service Restaurant Hotel Travel Joint Stock Company, expressed his hope that this Memorandum of Understanding (MOU) would pave the way for a long-term and effective partnership between La Vela Saigon Hotel and UEH College of Business. Through collaborative programs, La Vela Saigon Hotel looks forward to working closely with the College to create more opportunities for learners to gain practical work experience, enhance their professional expertise and career-related skills, and thereby contribute to the development of a high-quality workforce capable of meeting the increasingly diverse demands of the labor market.

Mr. Mai Hai Son, Deputy Director of La Vela Saigon Hotel delivers remarks at the signing ceremony

Accordingly, the two parties agreed to pursue collaboration across several key areas. A major focus is on strengthening industry-oriented education through graduation internships and practical-semester programs, as well as company visits and experiential learning activities. The partnership will also create opportunities for industry experts to share practical knowledge and experience, provide skills training, and contribute to the development and evaluation of academic programs. In addition, the two parties will strengthen collaboration in research and practical project implementation, involving faculty members, industry experts, and students in corporate projects. Research projects and organize seminars and forums will also be jointly undertaken to address emerging economic issues and topics of interest to the wider community.

Representatives of UEH College of Business and Royal Service Restaurant Hotel Travel Joint Stock Company sign the Memorandum of Understanding

This MOU also opens up opportunities for the two parties to connect and develop entrepreneurial and innovation ideas and projects, while joining hands in the “Giving to UEH - For a More Sustainable Future” program through initiatives that foster talent, support professional development and internationalization, promote knowledge sharing, serve the community, and advance sustainable development. In particular, the partnership will help expand career opportunities and talent acquisition through recruitment activities, practical knowledge sharing, participation in the UEH Sharing - Career Fair series of events, and the promotion of La Vela Saigon’s employer brand among the UEH student and alumni community.

The two parties pose for a commemorative photo at the signing ceremony

The signing ceremony of the Memorandum of Understanding (MOU) between UEH College of Business and La Vela Saigon Hotel marks not only a new milestone in university-industry collaboration but also opens up a wide range of opportunities to bridge academic knowledge with real-world practice, enhance learners’ professional experiences, and leverage the strengths and resources of both parties in education, research, human resource development, and community engagement. The partnership thus contributes to advancing the integration of higher education and industry, while working together toward sustainable development and shared values for the future.