UEH Appoints New Unit Leaders and Heads of Divisions for Functional Departments and Equivalent Units
03 Dec 2025
On the morning of December 1, 2025, the University of Economics Ho Chi Minh City (UEH) held a ceremony to announce and present appointment decisions for unit leaders and heads of divisions for its functional departments and equivalent units.
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UEH International Cultural Festival 2025: Spreading the Spirit of Multicultural Exchange and Integration
02 Dec 2025
On November 25, 2025, the Department of Student Affairs, in collaboration with the School of Foreign Languages and the Institute of Language and International Studies, organized the UEH International Cultural Festival 2025 to foster multicultural connections within the student community. This event is part of the activities leading up to UEH's 50th anniversary and reinforces the spirit of "Together, We Share – Embracing the Future Together" within the UEHer community.
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International Conference on Business and Finance 2025 (ICBF 2025): A Global Academic Forum Connecting Economics and Finance
02 Dec 2025
From December 1-2, 2025, the University of Economics Ho Chi Minh City (UEH), in collaboration with domestic and international partners, hosted the International Conference on Business and Finance 2025 (ICBF 2025) in a hybrid format. The event brought together leading international experts, creating a platform for in-depth knowledge exchange and promoting global research integration.
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UEH Leads UN-Funded Women4Mangrove Project: Promoting Sustainable Livelihoods and Mangrove Restoration Through Women-Led Community Tourism in the Mekong Delta
01 Dec 2025
In November 2025, the United Nations Office for Project Services (UNOPS) officially announced that seven international research projects under the Global Environment Facility (GEF) – UNEP grant program would receive a total of $350,000 in funding through the SEA Grants. This is a flagship pilot program designed to promote sustainable local solutions for marine and coastal conservation across the East Asian Seas. Among them, the University of Economics Ho Chi Minh City (UEH) is honored to be the lead institution for the "Women4Mangrove – Empowering Women for Nature-based Coastal Solutions" project in Vietnam, which aims to develop a model for mangrove conservation and restoration linked to community livelihoods, particularly for women in coastal areas.
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UEH collaborates with Khanh Hoa Newspaper and Radio, Television to launch academic portal “Where Knowledge Converges”: Connecting knowledge – Creating sustainable development drivers for Khanh Hoa
01 Dec 2025
The knowledge, news, and sustainable career-oriented portal “Where Knowledge Converges” – a collaborative product between the University of Economics Ho Chi Minh City in Khanh Hoa (UEH Nexus Campus Nha Trang) and Khanh Hoa Newspaper and Radio, Television (BKH) – has officially been launched with the mission of transferring knowledge to support the sustainable development strategy of Khanh Hoa Province and the South Central Coast – Central Highlands region.
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Memorandum of Agreement (MOA) Signing Ceremony between UEH and Partners: Work Academy Co., Ltd. & GOEN Business Training Institute
29 Nov 2025
On November 26, 2025, the University of Economics Ho Chi Minh City (UEH) officially signed a Memorandum of Agreement (MOA) with Work Academy Co., Ltd. (Japan) and GOEN Business Training Institute (Vietnam). This collaborative commitment marks a new milestone in training development, paving the way for expanded international exchange and internship programs in the future.
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Signing Ceremony for Cooperation Agreement between UEH College of Business and SAPP Education Joint Stock Company
28 Nov 2025
On the afternoon of November 26, 2025, the UEH College of Business (COB), in collaboration with SAPP Education Joint Stock Company (SAPP), held a solemn Memorandum of Understanding (MOU) signing ceremony. The event marked a significant step in the strategy to strengthen university-enterprise connections, opening new opportunities for academic, professional, and career development for students, learners, and lecturers in the Finance and Accounting fields.
Read More![[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City](/images/upload/img_background/ueh-background-638998351657540996.png)
[Research Contribution] Find out the "greening" trend through factors affecting people's intention to buy electric motorcycles: A case in Ho Chi Minh City
27 Nov 2025
In the context of rapid urbanization, environmental and public health issues are becoming serious challenges, particularly in the area of personal transportation. Based on this, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the topic "Green Trends and Factors Influencing People's Intention to Purchase Electric Motorcycles in Ho Chi Minh City" to analyze the psychological and social factors affecting the intention to purchase electric motorcycles. This research serves as a scientific basis for policy planning and guiding consumer behavior toward environmental friendliness in major cities in Vietnam.
Read More![[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love](/images/upload/img_background/ueh-background-638998339709696518.png)
[Research Contribution] Exploring the Dichotomy Between Brand Addiction and Brand Love
27 Nov 2025
In a consumer landscape where personalized brand relationships are increasingly common, the study "Exploring the Dichotomy Between Brand Addiction and Brand Love," conducted by a team of authors from the University of Economics Ho Chi Minh City, RMIT Vietnam, and the University of Lisbon, introduces a new, more profound, and comprehensive approach to understanding two concepts often seen as opposites: brand love and brand addiction.
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