![[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?](/images/upload/img_background/ueh-background-638955958266732090.png)
[Research Contribution] Does perceived CSR motivate Gen Z consumers to purchase a premium of perceived sustainable products? An empirical research from Vietnam?
09 Oct 2025
Modern social contexts expect businesses to operate with a higher sense of responsibility. Many large corporations have committed to annual corporate social responsibility (CSR), but its effectiveness is yet to be measured. Faced with this "problem," a team of student researchers from the University of Economics Ho Chi Minh City (UEH) conducted the research topic "Do CSR activities impact Gen Z's sustainable purchase intention and willingness to pay more?" Experimental Research in Vietnam" to clarify how CSR contributes to shaping brand trust, strengthening brand image and brand loyalty, and thereby influencing the sustainable consumption behavior of Gen Z in Vietnam.
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University of Economics Ho Chi Minh City Transitions to Next-Generation Leadership, Continuing to Implement UEH Strategy 2025-2030
04 Oct 2025
University of Economics Ho Chi Minh City (UEH) has transitioned to next-generation leadership, passing the responsibility from Prof. Dr. Su Dinh Thanh - President of UEH, to continue implementing the UEH strategy for the period 2025-2030: maintaining the position of Top 250 Asian universities by 2030 and Top 100 in Asia by 2040.
Read More![[UEH-CELG] Call for Papers – National Conference 2025 on Innovating Language Education in Vietnam](/images/upload/img_background/ueh-background-638895304946891859.png)
[UEH-CELG] Call for Papers – National Conference 2025 on Innovating Language Education in Vietnam
04 Oct 2025
Conference date: October 4, 2025
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Signing Ceremony for the Comprehensive Cooperation Agreement for the 2025 - 2030 Period between University of Economics Ho Chi Minh City and Ca Mau Provincial People's Committee
02 Oct 2025
On the morning of September 25, 2025, University of Economics Ho Chi Minh City (UEH) and the Ca Mau Provincial People's Committee officially signed a Comprehensive Cooperation Agreement (MOU) for the 2025-2030 period. This agreement marks the beginning of a strategic cooperation phase between the two parties, aimed at enhancing the quality of human resources, promoting innovation, and contributing to local socio-economic development.
Read More![[UEH Event Series in Khanh Hoa] Ocean Future Conference 2025 & 4th International Design Competition](/images/upload/img_background/ueh-background-638943885802661632.png)
[UEH Event Series in Khanh Hoa] Ocean Future Conference 2025 & 4th International Design Competition
01 Oct 2025
October 1, 2025 Champa Island Nha Trang – Resort Hotel & Spa, North Nha Trang Ward, Khanh Hoa Province
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Official Opening of ArtTech Fusion 2025: “Co-creation for a Wondrous Future”
26 Sep 2025
On the morning of September 25, 2025, the international series of events ArtTech Fusion 2025 (ATF25), themed “Co-creation for a Wondrous Future” (Co-creating a marvelous and sustainable future), officially commenced at the campuses of the University of Economics Ho Chi Minh City (UEH). The program is hosted by ArtTech Hub (ATH), the UEH College of Technology and Design (CTD), and the University of Economics Ho Chi Minh City in collaboration with domestic and international partners.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
