![[Research Contribution] Developing Sustainable and Humanistic Fashion with AI](/images/upload/img_background/ueh-background-639088375488857202.png)
[Research Contribution] Developing Sustainable and Humanistic Fashion with AI
11 Mar 2026
From personalized product recommendations to supply chain optimization, artificial intelligence (AI) is quietly reshaping the global fashion industry. Research by an author from the University of Economics Ho Chi Minh City (UEH) reveals that AI not only delivers economic benefits but also raises new demands regarding responsibility, ethics, and sustainability in industry development. Building on these findings, the study offers a number of proposals for Vietnam on its journey to promote humanistic and ethical values toward the development of a sustainable fashion industry.
Read More![[Research Contribution] How online consumers in Ho Chi Minh City are going green: The power of green knowledge and social norms](/images/upload/img_background/ueh-background-639087375004967376.png)
[Research Contribution] How online consumers in Ho Chi Minh City are going green: The power of green knowledge and social norms
10 Mar 2026
In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becoming increasingly significant: are our daily online choices contributing to a greener future, or inadvertently adding pressure to the environment? As awareness of climate change increases, consumers are beginning to reflect on their own behaviors, especially regarding environmentally friendly products. But what truly drives them to switch to green shopping? Knowledge about the environment, influence from the community, or the belief that "green" products are truly reliable?
Read More![[Research Contribution] Sustainable Manufacturing: A Driving Force for the Green Economy and the Challenges Ahead](/images/upload/img_background/ueh-background-639082294182933341.png)
[Research Contribution] Sustainable Manufacturing: A Driving Force for the Green Economy and the Challenges Ahead
04 Mar 2026
In a context where natural resources are increasingly depleted and the consequences of climate change are becoming ever more pronounced, "sustainable manufacturing" has emerged as a highly promising approach – not only to sustain economic growth but also to protect the environment and enhance quality of life.
Read More![[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ](/images/upload/img_background/ueh-background-639081264718378306.png)
[Research Contribution] The influence of greenwashing on green purchasing intentions in the electric motorbike sector: the mediating role of green brand trust and green word-of-mouth of GenZ
04 Mar 2026
Amid the wave of electric motorcycles spreading green across Vietnamese urban areas, not every "environmentally friendly" message is truly green as it is portrayed. When flashy advertisements overshadow true value, consumer trust, especially among Gen Z, has begun to waver, leading to changes in how they consider, share, and make purchasing decisions. So, how is "greenwashing" affecting the intention to buy electric motorcycles? Do green brand trust and green word-of-mouth still have enough power to persuade young people in this context?
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New Milestones of The UEH Green Campus Project in 2025: Journey of operating and spreading the UEH Green University Model to the community
27 Feb 2026
After five years of establishment and development, the UEH Green Campus Project has become a strategic orientation, contributing to the realization of the Operations pillar - one of five pillars of the Multidisciplinary and Sustainable University Strategy of the University of Economics Ho Chi Minh City (UEH). The year 2025 marks a proud milestone with a diverse range of innovative activities and solutions comprehensively deployed under the Living Lab Model, thereby expanding its scope of influence, connecting communities, and affirming the position of the UEH Green Campus Project on the journey toward sustainable development.
Read More![[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam](/images/upload/img_background/ueh-background-639056166599438098.png)
[Contribution Research] Factors influencing sustainable behavior in the sharing economy: The case of bicycle sharing in Vietnam
02 Feb 2026
As shared economy services become increasingly prevalent in Vietnamese urban life, public bicycles are not only a green transportation option but also reflect users' sustainable consciousness. From very ordinary behaviors – such as how people park, use, and maintain shared vehicles – a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explain what is driving or hindering sustainable behavior in public bicycle services in Vietnam.
Read More![Leadership skill discussion from one famous American Author - Professor. Allan R. Cohen - in the [Book Sharing] Unseen Leadership: Leading Without Authority event](https://en.ueh.edu.vn/images/upload/thumbnail/ueh-thumbnail-121609-110424.jpg)
