05 Aug, 2025
As part of the project "Sustainable Entrepreneurship for Economic Development – SEED 2025" student and faculty teams from the University of Economics Ho Chi Minh City (UEH) and international partner institutions conducted an in-depth field trip and survey in Khanh Hoa Province this past July. The trip aimed to gain deeper insights into local livelihoods, distinctive agricultural and food industry business models, and the potential for developing sustainable startup initiatives based on indigenous resources. It also provided opportunities for research teams and students to engage with real-world contexts, connect with local communities, and lay the foundation for proposing feasible startup models, while promoting international collaboration in education and research.
Building on the success of previous years, SEED 2025 is a strategic collaboration between UEH and the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). This year’s activity in Khanh Hoa province attracted not only students from UEH but also from leading universities in Vietnam (Banking University Ho Chi Minh City, Foreign Trade University) and abroad, including Bandung Institute of Technology (Indonesia), University of Kuala Lumpur (Malaysia), De La Salle University and San Beda University (Philippines), and Singapore University of Social Sciences (Singapore).
Dr. Dinh Cong Khai - Vice President of UEH took a photo with the group of lecturers and students of the SEED project
In Khanh Hoa province, student groups had the opportunity to interact directly with the real business environment. They carried out surveys, conducted interviews, and worked in cross-national teams to study the business landscape of local enterprises. Through these practical experiences, students updated their understanding of the economic context of the South Central Coast region, the local startup ecosystem, and policies supporting businesses.
SEED 2025 project lecturers and students on field trip in Khanh Hoa province
As part of the visit, the SEED 2025 faculty and student delegation also had the opportunity to explore Cham culture and cuisine through a hands-on experience at the My Nghiep Cham brocade weaving village. This cultural immersion not only offered a deeper understanding of local traditions but also fostered meaningful connections between international guests and the indigenous community.
Cham folk art performance experience group
Based on the collected data, the student teams proposed innovative strategic solutions to promote sustainable development for local businesses. These solutions focused on key areas such as business model innovation, green marketing, enhancing product value, and market expansion. The students presented their research findings and proposed solutions under the supervision, professional feedback, and critiques from lecturers of UEH, FHNW, and UTM. This created an interdisciplinary, international, and practice-oriented academic environment. The proposed ideas were not only academically grounded but also highly practical, integrating in-depth research with real-world consulting, and taking into account environmental and social factors.
Student group presents report
The insights and outcomes gained from the field trip in Khanh Hoa will serve as a solid foundation for student teams to finalize their project reports. The journey also offered a valuable opportunity for students to strengthen teamwork, critical thinking, and problem-solving skills in a multicultural business environment. This activity reaffirmed the commitment of UEH and its partners to nurturing a new generation of socially and environmentally conscious entrepreneurs, contributing to the sustainable socio-economic development of the country.
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Groups report at the summary meeting
News and photos: UEH College of Business, UEH Department of Communications and Partnerships