New UEH Publications Alert (Week 4 – August 2026): New International Publications from UEH – Shaping Knowledge at the Intersection of Technology, Economics, and Humanity

01 Sep, 2026

Decoding Technology through the Lens of Behavior and Trust

A key highlight of this publication series is that technology is not approached merely as a technical tool, but is also examined in relation to behavior, trust, society, and human development.

- Technology and Emerging Finance: Research on decentralized finance (DeFi) expands into the field of tokenized real estate, exploring investors’ preferences for new asset models in an emerging market.
- Digital Media and Social Behavior: One study examines the influence of religious and political orientations on belief in misinformation, highlighting the roles of confirmation bias and social media engagement.
- AI and Human Experience: Research on AI from a psychological and behavioral perspective is further demonstrated through an analysis of autonomy-supportive AI, increased feelings of intimacy, and the potential erosion of authenticity in human–technology interactions.

Technology, Economics and Sustainable Development: From Enterprises to Systems

The intersection of economics, management, and technology research continues to generate valuable approaches to the green transition.

- Green Management Accounting and ESG: Research clarifies how environmental knowledge is transformed into innovation capabilities through environmental management accounting and ESG management, highlighting the role of management systems in fostering sustainable innovation.
- Green Finance: Research on green banking and ethical commitment examines the relationship between financial activities, ethical responsibility, and sustainable development in emerging markets.
- Green Innovation and Firm Value: Green innovation capabilities are examined in relation to firm value, alongside the moderating roles of ESG ratings and energy transition across ASEAN countries.
- Trade and Global Value Chains: A comparative study of Ghana and Vietnam provides insights into the relationship between trade and sustainable development within global value chains, broadening perspectives on how developing economies participate in the green transition.

Data, Engineering and Complex Challenges

Alongside economic and social research, this week’s publications further demonstrate UEH’s expanding research capacity in specialized fields of science and engineering.

- Mathematics and Modeling: Research on a system of semilinear wave equations for double-walled carbon nanotubes focuses on local Hadamard well-posedness and long-term dynamics, contributing to the development of applied mathematical research in nanomaterials.
- Mechanical Engineering: Research combining multibody dynamics modeling and experimental validation of a closed-chain support mechanism for rotary-percussive drilling systems demonstrates the connection between theoretical research and practical engineering challenges.
- Education and Health: Research on the long-term health consequences of expanded access to higher education broadens the scope of inquiry from the economics of education to its long-term social and health impacts.

People, Tourism and Experience: New Perspectives on Value

The week’s publications also continue to explore transformations in human experiences and behavior, particularly in the service and tourism sectors.

- Luxury Experience and Destination Marketing: Research on bespoke tailoring explores how values and meanings formed through customers’ luxury experiences can be transferred to destination marketing, opening a new approach to designing tourism experiences.
- Technology and Authenticity: Research on autonomy-supportive AI raises important questions about the balance between technological convenience and the need to preserve authenticity in human–AI interactions.

Vision and Impact

Overall, the international publications of the past week demonstrate that interdisciplinarity at UEH is increasingly reflected in the substantive integration of technology, data, socio-economic theories, and sustainable development challenges. Through this approach, UEH continues to affirm its role as a modern, multidisciplinary research university, where seemingly distinct fields are connected to generate new knowledge while making practical contributions to digital transformation, the green transition, and sustainable development in Vietnam and around the world.

Weekly Publication

Driving sustainability with Industry 4.0: the role of accounting and risk management
Authors: Nha Minh Nguyen, Duong Van Bui, Hien Vo Van, Dao Thi Truc Vo
Journal: Corporate Governance (Bingley) – Scopus Q1
Harnessing AI for CSR Communication: Leveraging Credibility and Social Presence to Drive Responsible Consumption
Authors: Thong Minh Phan, Ngoc Bao Mai Pham
Journal: Business Strategy and Development – Scopus Q1
How practical learning shapes graduate employability and job intention in hospitality and tourism students: evidence from an AI-enabled work context
Authors: Phuong Kim Thi Tran, Nga Quynh Thi Vo, Nhat Thong Thi Nguyen, Duong Hai Thi Nguyen
Journal: Higher Education, Skills and Work-based Learning – Scopus Q1
Behavior-driven temporal risk modeling for real-time drowning detection using drone imagery
Author: Bao T. Nguyen
Journal: Array – Scopus Q1
Social media user reviews, unfavorable product experience, cognitive dissonance, and brand hate: An empirical study on cosmetics products
Authors: Long Hoang Le, Chau Phuoc Quy Nguyen, Chi The Bao Nguyen, Phuong Uyen Le
Journal: Journal of Marketing Communications – Scopus Q1
An End-to-End Real Estate Price Prediction System for Vietnam Using Big Data and Machine Learning in PySpark
Authors: Manh Tuan Nguyen, Hoang Nghia Tran, Truong Ngoc Quynh Hoa Dinh, Phuong Thao Nguyen, Quynh Anh Nguyen
Type: Book chapter
Top Management Team Diversity and Financial Statement Comparability: The Moderating Role of Audit Quality
Authors: Chu Thi Thuong, Trinh Hiep Thien, Nguyen Xuan Hung
Journal: Emerging Science Journal – Scopus Q1
Bridging the perception–behavior gap through digitalization in the OCOP market: the role of QR code–enabled blockchain systems and consumers’ literacy
Authors: Nguyen Le, Tu Dieu Thai, Hanh Thi Hong Nguyen, Mai Thi Xuan Tran, Hoa Thi Lien Nguyen
Journal: Journal of Retailing and Consumer Services – WoS (SSCI Q1)

View the publication list for Week 4 - August 2026 at:

https://news.ueh.edu.vn/2026/scientist/W4Aug.html

Explore all New UEH Publications Alert 2026 at:

https://news.ueh.edu.vn/en/scientist

The New UEH Publications Alert series will continue to provide regular updates on UEH's latest international publications. We warmly invite our faculty members, alumni, students, and partners to follow and join us in promoting the spirit of "Research Contribution for All."

Pillar: Research

News, photos: Department of Research - Development and Global Engagement; Department of Communications and Partnerships