Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement of the experience. When "green living" is still dry, it is difficult to create a real connection with the brand. From that perspective, a group of researchers from the University of Economics Ho Chi Minh City (UEH) conducted the project "Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City," aiming to explore how gamification can transform the green journey into an enjoyable and exciting experience, thereby promoting more natural interaction with the brand.
22 key activities associated with 8 heritage values, inherited from 50 years of the University of Economics Ho Chi Minh City (UEH), will serve as a bridge between “pride in the past” and “creating the future.”
On March 26, 2026, the UEH College of Business organized a series of academic and professional exchange activities and a working session with the delagation from the University of Queensland to discuss potential directions for future collaboration.
Apr
2026
Date: Submission Deadline (Long abstract or Full paper): April 30, 2026
Place: Notification of Acceptance: June 15, 2026
May
2026
Date: Full Paper Submission Deadline: May 20, 2026
Place: Conference Days:
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University of Economics Ho Chi Minh City has successfully obtained accreditations from AUN QA on both program and institutional levels.
UEH is recognized as meeting the European FIBAA standard at the educational institution level and 13 Training Programs
in terms of the fields of Business, Management and Accounting by SCImago Institutions Rankings 2025
