In Week 3 - September 2026, the University of Economics Ho Chi Minh City (UEH) continues to record a series of new international publications, expanding its research focus from macro-level issues to the micro-level and “hidden mechanisms” that shape the behaviors of individuals, organizations, and systems. This week’s studies present an interdisciplinary research landscape in which global shocks, smart technologies, and environmental changes are examined through the lenses of finance, psychology, technology, law, and sustainable development.
On September 20, 2026, the University of Economics Ho Chi Minh City (UEH) organized the 2026 Public Sector Partner Connection Conference under the theme “Embracing Local Impact.” As one of the key activities marking UEH’s 50th anniversary, the Conference brought together leaders from central-level agencies, provinces and cities, departments and agencies, state-owned enterprises, research institutes, and UEH’s academic community to reflect on the journey of collaboration, express appreciation to partners who have jointly created practical value, and open up new directions for cooperation.
Keywords: Sustainable packaging; Purchase intention; Green marketing; Consumer behavior; Brand trust; PepsiCo; Sustainable development. Under the increasing pressure from plastic waste, many businesses have started to transition their packaging toward being more environmentally friendly. However, can a bottle made from recycled plastic truly change consumer choices, or do purchasing decisions still depend on taste, price, and advertising? From a survey of 251 consumers in Ho Chi Minh City, the research conducted by a group of students from the University of Economics Ho Chi Minh City (UEH) evaluates the impact of PepsiCo's sustainable packaging campaign on purchase intention, while clarifying the role of the "green" factor in relation to other marketing elements.
Oct
2026
Date: – Paper submission deadline: 17/03/2026 – 07/08/2026
Place: – Registration deadline: 18/09/2026
Oct
2026
Date: On October 25, 2026, the University of Economics Ho Chi Minh City (UEH) will host the International Projection Mapping Festival 2026 at Campus N. As the key event of the Light Bloom - International Projection Mapping Competition (IPMC) 2026, the festival will showcase the competition's most outstanding projection mapping works alongside a series of world-class light art performances. By bringing together art, technology, and creativity, the event aims to celebrate and promote the enduring value of cultural heritage through the universal language of light.
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University of Economics Ho Chi Minh City has successfully obtained accreditations from AUN QA on both program and institutional levels.
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