The international exchange scholarship program for UEH students, implemented by UEH in collaboration with leading universities in Asia and Europe, will bring attractive opportunities and experiences.
On October 4, 2023, the transformation of the University of Economics Ho Chi Minh City into a Multidisciplinary University according to Decision 1146 of the Prime Minister opened a new chapter for the University of Economics of Ho Chi Minh City (UEH); at the same time, creating a new mark in the history of Vietnamese education. In the journey of training human resources for modern society and international integration, the International School of Business (ISB) is proud to be confirmed as an indispensable part of UEH.
On October 7, 2023, the School of Banking at the College of Business, UEH University successfully organized the program "Ngee Ann Polytechnic’s International Student Exchange at UEH University" within the framework of the GEIP x UEH cooperation program, with the participation of more than 40 students from the School of Banking and Ngee Ann Polytechnic.
ArtTech Fusion 2023 (ATF23) with 23 annual international exhibitions, seminars and art activities integrating technology organized by University of Economics Ho Chi Minh (UEH) - ArtTech Hub took place successfully from October 13 - 15, 2023. The program attracted the participation of 07 international universities in the Eurasian region (Korea, Thailand, Malaysia, Macau, Taiwan, China, Italy), and more than 2,000 academicians, specialists, visual artists, and domestic and international students.
Within the framework of the international series of events in 2022: Ready for Next, from December 4-11, 2022, the Institute of Smart Cities and Management (ISCM), University of Economics Ho Chi Minh City cooperated with universities and organizations to organize an international conference "A Future Resilience through Smart City Lens (FR)”.
Promoting the development of international trade and services is an inevitable trend of all countries in the world, especially developed countries. Due to the increasing production capacity, there is always a shortage of the most profitable product consumption market. That’s why Free Trade Agreements (FTA) are becoming more popular.
From June 10th to 11th, 2018, at Room A2.04, Campus A of UEH, International School of Business (ISB) held the 10th International Conference on Education, Economics, Humanities and Social Sciences (EEHSS-18) with the management and sponsorship of the Excellence in Research & Innovation (EIRAI), for the purpose of publishing excellent scientific researches and acknowledging great efforts of scientists, researchers and academicians across the broad spectrum of fields.
Following the success of the first International Conference on Resilience by Technology and Design (RTD 2022) with the theme "Smart Living", University of Economics Ho Chi Minh City (UEH) continues to accompany prestigious universities around the world such as Italy, Australia, Korea, Macau, Taiwan, Singapore, Japan, etc. to organize the second International Conference on Resilience by Technology and Design (RTD 2024).
Keywords: Social media engagement, purchase intention, product reviews, ethnocentrism, international brand products, digital marketing With the explosive development of the Internet and modern technology, social media is becoming increasingly popular and used with high frequency around the world, including Vietnam. Consumers use social media as not only a communication tool but also a business and shopping environment. However, a question has arisen: "Do domestic consumers' shopping behavior tend to favor international products when they use social media?". In the current study, the author from University of Economics Ho Chi Minh City (UEH) pointed out that participating in social networks will have an impact on consumers' intention to buy international products, the mediating role of products brand product reviews, and the moderation of ethnocentrism.
On June 5, 2023, the University of Economics Ho Chi Minh City (UEH) and Queensland University of Technology (QUT) signed the International Academic Agreement promoting the 2+2 articulation program between both institutions.